Click here for the PDF handout or try the online quiz, reading, listening, and activities on grammar, spelling and vocabulary for this lesson on Moet et Chandon. Click on the links below or see the activities below this article:
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Moët et Chandon is a French winery famous for its champagnes. It is also co-owner of the luxury goods company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began shipping his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery teamed up with Benedictine monk Dom Perignon who had created the special double fermentation process for creating champagne. Today, the company produces around 26 million bottles of champagne a year. In 1970, Moet bought the fashion house Christian Dior – the first of its luxury brand acquisitions. A year later it merged with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The group then merged with Louis Vuitton to form the LVMH Group, which contains over 60 prestigious brands.
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WORKSHEET ACTIVITIES
WARM-UPS
1. BRAINSTORM: Write all the words you can think of about Moet et Chandon on the board or on a piece of paper. Talk about these words with your partner(s).
2. MOET ET CHANDON MORNING: Each student pretends to be an employee of Moet et Chandon. They walk around the class and talk about the company and their job.
3. RUMOURS:Each student writes down a pretend rumour about Moet et Chandon. They then walk around the class and talk to other students about their rumour.
4. GOOD AND BAD:Brainstorm good and bad things about Moet et Chandon and write them on the board. Students talk about these in pairs.
5. TRUE OR FALSE:Students find out several facts about Moet et Chandon. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.
6. FACTS:In groups, students write down as many facts as they can about Moet et Chandon. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.
LISTENING / READING GAP FILL
Moët et Chandon is ________________________ for its champagnes. It is also ________________________ goods company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began shipping his wine ________________________ to King Louis XV in Paris. In the late 18th Century, the winery teamed up with Benedictine monk Dom Perignon who had created the special double fermentation ________________________ champagne. Today, the ________________________ 26 million bottles of champagne a year. In 1970, Moet bought the fashion house Christian Dior – the first of its luxury brand acquisitions. A year ________________________ cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The ________________________ Louis Vuitton to form the LVMH Group, ________________________ prestigious brands.
CORRECT THE SPELLING
Moët et Chandon is a French ywinre famous for its champagnes. It is also co-owner of the ruxlyu goods company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began pihsginp his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery tmeade up with Benedictine monk Dom Perignon who had created the pialces double fermentation process for creating champagne. Today, the company ucspdore around 26 million bottles of champagne a year. In 1970, Moet bought the anfosih house Christian Dior – the first of its luxury brand acquisitions. A year later it emrgde with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The group then merged with Louis Vuitton to form the LVMH Group, which snatinoc over 60 ipustrigseo brands.
UNJUMBLE THE WORDS
Moët et Chandon a winery for is French famous its champagnes. luxury is - the It co of goods also owner company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began shipping his wine region Champagne the from XV Louis King to in Paris. In the late 18th Century, the winery teamed up with Benedictine monk Dom Perignon who had created the process fermentation double special for creating champagne. company around Today the produces 26 , million bottles of champagne a year. In 1970, Moet bought Dior Christian house fashion the – the first of its luxury brand acquisitions. A year later it merged with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. with merged then group The to Vuitton Louis form the LVMH Group, 60 contains prestigious over which brands.
moët et chandon is a french winery famous for its champagnes it is also co-owner of the luxury goods company moët-hennessy it was founded in 1743 by wine trader claude moët who began shipping his wine from the champagne region to king louis xv in paris in the late 18th century the winery teamed up with benedictine monk dom perignon who had created the special double fermentation process for creating champagne today the company produces around 26 million bottles of champagne a year in 1970 moet bought the fashion house christian dior – the first of its luxury brand acquisitions a year later it merged with the cognac producer jas hennessy & co to create moët-hennessy the group then merged with louis vuitton to form the lvmh group which contains over 60 prestigious brands
CHOOSE THE CORRECT TENSE
Moët et Chandon .......... (be) a French winery famous for its champagnes. It .......... (be) also co-owner of the luxury goods company Moët-Hennessy. It was .......... (found) in 1743 by wine trader Claude Moët, who .......... (begin) shipping his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery .......... (team) up with Benedictine monk Dom Perignon who had .......... (create) the special double fermentation process for creating champagne. Today, the company .......... (produce) around 26 million bottles of champagne a year. In 1970, Moet .......... (buy) the fashion house Christian Dior – the first of its luxury brand acquisitions. A year later it .......... (merge) with the cognac producer Jas Hennessy & Co. to .......... (create) Moët-Hennessy. The group then merged with Louis Vuitton to .......... (form) the LVMH Group, which .......... (contain) over 60 prestigious brands.
Moët et Chandon is a French ____________ famous for its champagnes. It is also co-owner of the luxury ____________ company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began ____________ his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery ____________ up with Benedictine monk Dom Perignon who had created the special ____________ fermentation process for creating champagne. Today, the company produces around 26 million bottles of champagne a year. In 1970, Moet bought the fashion ____________ Christian Dior – the first of its luxury brand ____________. A year later it ____________ with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The group then merged with Louis Vuitton to ____________ the LVMH Group, which contains over 60 ____________ brands.
teamed
acquisitions
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winery
prestigious
shipping
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PROJECT MOET ET CHANDON
Part 1. Your mission is to increase the profits and sales of Moet et Chandon. Complete this table with your project partner(s):
Main products
How to improve them
A brand new ‘killer’ product
How Moet et Chandon is better than the competition
How to beat the competition
Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:
Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.
MOET ET CHANDON – ROLE PLAY 1
Role A – Moet et Chandon CEO
You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.
Role B – Moet et Chandon worker
You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.
Role C – Moet et Chandon customer
You are a customer of Moet et Chandon. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.
Role D – A journalist
You keep hearing bad things about Moet et Chandon. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.
MOET ET CHANDON – ROLE PLAY 2
Role A – Moet et Chandon New Products Director
You have created a new product for Moet et Chandon. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Moet et Chandon.
Role B – Moet et Chandon Marketing Director
You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.
Role C – Moet et Chandon Market Researcher
You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.
Role D – Moet et Chandon Shareholder
You know a lot about Moet et Chandon’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.
Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.
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HOMEWORK
1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.
2. INTERNET INFO: Search the Internet and find more information about Moet et Chandon. Talk about what you discover with your partner(s) in the next lesson.
3. MAGAZINE ARTICLE:Write a magazine article about Moet et Chandon. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
4. MOET ET CHANDON POSTERMake a poster about Moet et Chandon. Make sure you sell the company to the public. Show it to your classmates in the next lesson. Give each other feedback on your posters.
5. MY MOET ET CHANDON LESSON:Make your own English lesson on Moet et Chandon. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.
6. ONLINE SHARING:Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Moët et Chandon. Share your findings with the class.
ANSWERS
Check your answers in the article at the top of this page.
