Click here for the PDF handout or try the online quiz, reading, listening, and activities on grammar, spelling and vocabulary for this lesson on Hilton. Click on the links below or see the activities below this article:
READ
Hilton is an international chain of luxury hotels and resorts. It was founded by Conrad Hilton who bought his first hotel in Cisco, Texas in 1919. Hilton expanded his enterprise until it became a leader in the U.S. market and the country’s first coast-to-coast chain. Today, there are more than 3,500 hotels in 81 countries. Its website says: “Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.” The company says its commitment is to “creating exceptional guest experiences” and that their “more than 130,000 team members continue to bring the highest quality of service to the world's visitors.” The company established a guest loyalty program called Hilton Honors, which has partnerships with airlines and car rental companies.
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WORKSHEET ACTIVITIES
WARM-UPS
1. BRAINSTORM: Write all the words you can think of about Hilton on the board or on a piece of paper. Talk about these words with your partner(s).
2. HILTON MORNING: Each student pretends to be an employee of Hilton. They walk around the class and talk about the company and their job.
3. RUMOURS:Each student writes down a pretend rumour about Hilton. They then walk around the class and talk to other students about their rumour.
4. GOOD AND BAD:Brainstorm good and bad things about Hilton and write them on the board. Students talk about these in pairs.
5. TRUE OR FALSE:Students find out several facts about Hilton. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.
6. FACTS:In groups, students write down as many facts as they can about Hilton. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.
LISTENING / READING GAP FILL
Hilton is _______________________ luxury hotels and resorts. It was founded by Conrad Hilton who bought his first hotel in Cisco, Texas in 1919. Hilton expanded his enterprise _______________________ in the U.S. market and _______________________-to-coast chain. Today, there are more than 3,500 hotels in 81 countries. Its website says: “Hilton Worldwide is the leading global hospitality company, _______________________ sector from luxurious full-service hotels and resorts to _______________________ and mid-priced hotels.” The company _______________________ to “creating exceptional guest experiences” and that their “more than 130,000 team members continue to bring the highest _______________________ the world's visitors.” The company established a guest loyalty program called Hilton Honors, _______________________ with airlines and car rental companies.
CORRECT THE SPELLING
Hilton is an international chain of ruxlyu hotels and resorts. It was founded by Conrad Hilton who bought his first hotel in Cisco, Texas in 1919. Hilton eaxenpdd his rrntpeisee until it became a leader in the U.S. market and the country’s first coast-to-coast nahci. Today, there are more than 3,500 hotels in 81 countries. Its website says: “Hilton Worldwide is the edlagin global hospitality company, spanning the gilgond sector from luxurious full-service hotels and tsseror to extended-stay suites and mid-priced hotels.” The company says its commitment is to “creating exceptional guest experiences” and that their “more than 130,000 team members ieotnunc to bring the highest quality of ersciev to the world's visitors.” The company established a guest llytayo program called Hilton Honors, which has partnerships with airlines and car rental companies.
UNJUMBLE THE WORDS
Hilton of chain international an is luxury hotels and resorts. It was founded by Conrad Hilton who bought his first hotel in Cisco, Texas in 1919. Hilton expanded his until enterprise the in leader a became it U.S. market and the country’s first coast-to-coast chain. Today, there are in 3,500 , countries 81 more hotels than. Its website says: “Hilton Worldwide is the leading global hospitality company, the spanning luxurious from sector lodging full-service hotels and resorts to extended-stay suites and mid-priced hotels.” company The is commitment its says to “creating exceptional guest experiences” and that their “more than bring team the members 130,000 continue to highest quality of service to the world's visitors.” The program company established a guest loyalty called Hilton Honors, airlines with partnerships has which and car rental companies.
hilton is an international chain of luxury hotels and resorts it was founded by conrad hilton who bought his first hotel in cisco texas in 1919 hilton expanded his enterprise until it became a leader in the us market and the country’s first coast-to-coast chain today there are more than 3500 hotels in 81 countries its website says “hilton worldwide is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels” the company says its commitment is to “creating exceptional guest experiences” and that their “more than 130000 team members continue to bring the highest quality of service to the world's visitors” the company established a guest loyalty program called hilton honors which has partnerships with airlines and car rental companies
CHOOSE THE CORRECT TENSE
Hilton .......... (be) an international chain of luxury hotels and resorts. It .......... (be) founded by Conrad Hilton who .......... (buy) his first hotel in Cisco, Texas in 1919. Hilton expanded his enterprise until it .......... (become) a leader in the U.S. market and the country’s first coast-to-coast chain. Today, there .......... (be) more than 3,500 hotels in 81 countries. Its website .......... (say): “Hilton Worldwide .......... (be) the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.” The company .......... (say) its commitment .......... (be) to “creating exceptional guest experiences” and that their “more than 130,000 team members .......... (continue) to bring the highest quality of service to the world's visitors.” The company .......... (establish) a guest loyalty program called Hilton Honors, which .......... (have) partnerships with airlines and car rental companies.
Hilton is an international ____________ of luxury hotels and resorts. It was founded by Conrad Hilton who bought his first hotel in Cisco, Texas in 1919. Hilton ____________ his enterprise until it became a ____________ in the U.S. market and the country’s first coast-to-coast chain. Today, there are more than 3,500 hotels in 81 countries. Its website says: “Hilton Worldwide is the ____________ global hospitality company, ____________ the lodging sector from luxurious full-service hotels and resorts to extended-stay ____________ and mid-priced hotels.” The company says its commitment is to “____________ exceptional guest experiences” and that their “more than 130,000 team members ____________ to bring the highest quality of service to the world's visitors.” The company established a guest ____________ program called Hilton Honors, which has partnerships with airlines and car ____________ companies.
rental
expanded creating
leading
chain
suites
continue
leader
loyalty
spanning
PROJECT HILTON
Part 1. Your mission is to increase the profits and sales of Hilton. Complete this table with your project partner(s):
Main products
How to improve them
A brand new ‘killer’ product
How Hilton is better than the competition
How to beat the competition
Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:
Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.
HILTON – ROLE PLAY 1
Role A – Hilton CEO
You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.
Role B – Hilton worker
You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.
Role C – Hilton customer
You are a customer of Hilton. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.
Role D – A journalist
You keep hearing bad things about Hilton. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.
HILTON – ROLE PLAY 2
Role A – Hilton New Products Director
You have created a new product for Hilton. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Hilton.
Role B – Hilton Marketing Director
You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.
Role C – Hilton Market Researcher
You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.
Role D – Hilton Shareholder
You know a lot about Hilton’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.
Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.
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HOMEWORK
1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.
2. INTERNET INFO: Search the Internet and find more information about Hilton. Talk about what you discover with your partner(s) in the next lesson.
3. MAGAZINE ARTICLE:Write a magazine article about Hilton. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
4. HILTON POSTERMake a poster about Hilton. Make sure you sell the company to the public. Show it to your classmates in the next lesson. Give each other feedback on your posters.
5. MY HILTON LESSON:Make your own English lesson on Hilton. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.
6. ONLINE SHARING:Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Hilton. Share your findings with the class.
ANSWERS
Check your answers in the article at the top of this page.
