A Gap Fill on Adidas

Adidas is one of the world’s top sporting . It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided sporting goods for decades. They create a very strong brand among . Many people wear Adidas clothes and shoes as a fashion statement. The company also other products such as bags, glasses and watches. Adidas is heavily into sports stars and teams. It is involved in sponsorship with the top soccer, rugby and cricket teams all over the world. Its current marketing perhaps sums up the company’s success - “Impossible is Nothing”.