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THE ARTICLE

Xerox Corporation is the world’s leading document management company. The company website says Xerox offers “true end-to-end solutions, from back-office support to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and equipment. In 1959, it shot to fame when it introduced the world’s first photocopier. It changed its name to Xerox. Its copiers became so commonplace around the world that the word ‘xerox’ became a verb and entered the Oxford English Dictionary. This is something Xerox says breaches its copyright. Today, it makes printers, copiers and other office equipment and offers business services that include document management consulting expertise. The company employs 130,000 worldwide and brings in around $20 billion in revenue.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Xerox on the board or on a piece of paper. Talk about these words with your partner(s).

2. XEROX MORNING: Each student pretends to be an employee of Xerox. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Xerox. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Xerox and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Xerox. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Xerox. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Xerox Corporation is the world’s ________________________ company. The company website says Xerox offers “true end-to-end solutions, from back-office ________________________ page”. It was founded in 1906 as the Haloid Photographic Company, which ________________________ paper and equipment. In 1959, it shot to fame when it introduced the world’s first photocopier. It changed its name to Xerox. Its copiers ________________________ around ________________________ ‘xerox’ became a verb and entered the Oxford English Dictionary. This is something Xerox ________________________. Today, it makes printers, copiers and other office equipment and offers business services that include document ________________________ expertise. The company employs 130,000 ________________________ around $20 billion in revenue.

*  CORRECT THE SPELLING

Xerox Corporation is the world’s leading mectnodu management company. The company website says Xerox offers “true end-to-end soulntosi, from back-office topspur to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and timepnqeu. In 1959, it shot to fame when it introduced the world’s first photocopier. It changed its name to Xerox. Its copiers became so macmeoplcon around the world that the word ‘xerox’ became a verb and reteden the Oxford English Dictionary. This is something Xerox says breaches its igtyhprco. Today, it makes printers, ipeorsc and other office equipment and offers business services that include document management consulting expertise. The company eslpomy 130,000 worldwide and brings in around $20 billion in vuernee.

*  UNJUMBLE THE WORDS

Xerox the is Corporation document leading world’s management company. The company website says Xerox - end solutions , from offers “ true end - to back-office support to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and equipment. In 1959, it shot to the introduced it when fame photocopier first world’s. It changed its name to Xerox. Its copiers became so commonplace the that world the around word ‘xerox’ became a verb and entered the Oxford English Dictionary. says Xerox something is This breaches its copyright. Today, it makes printers, copiers and other and equipment office services business offers that include document expertise consulting management. The company brings 130 000 and employs , worldwide in around $20 billion in revenue.

*  INSERT THE VOWELS

X_r_x C_rp_r_t__n _s th_ w_rld’s l__d_ng d_c_m_nt m_n_g_m_nt c_mp_ny. Th_ c_mp_ny w_bs_t_ s_ys X_r_x _ff_rs “tr__ _nd-t_-_nd s_l_t__ns, fr_m b_ck-_ff_c_ s_pp_rt t_ th_ pr_nt_d p_g_”. _t w_s f__nd_d _n 1906 _s th_ H_l__d Ph_t_gr_ph_c C_mp_ny, wh_ch m_n_f_ct_r_d ph_t_gr_ph_c p_p_r _nd _q__pm_nt. _n 1959, _t sh_t t_ f_m_ wh_n _t _ntr_d_c_d th_ w_rld’s f_rst ph_t_c_p__r. _t ch_ng_d _ts n_m_ t_ X_r_x. _ts c_p__rs b_c_m_ s_ c_mm_npl_c_ _r__nd th_ w_rld th_t th_ w_rd ‘x_r_x’ b_c_m_ _ v_rb _nd _nt_r_d th_ _xf_rd _ngl_sh D_ct__n_ry. Th_s _s s_m_th_ng X_r_x s_ys br__ch_s _ts c_pyr_ght. T_d_y, _t m_k_s pr_nt_rs, c_p__rs _nd _th_r _ff_c_ _q__pm_nt _nd _ff_rs b_s_n_ss s_rv_c_s th_t _ncl_d_ d_c_m_nt m_n_g_m_nt c_ns_lt_ng _xp_rt_s_. Th_ c_mp_ny _mpl_ys 130,000 w_rldw_d_ _nd br_ngs _n _r__nd $20 b_ll__n _n r_v_n__.

*  PUNCTUATE THE TEXT AND ADD CAPITALS

xerox corporation is the world’s leading document management company the company website says xerox offers “true end-to-end solutions from back-office support to the printed page” it was founded in 1906 as the haloid photographic company which manufactured photographic paper and equipment in 1959 it shot to fame when it introduced the world’s first photocopier it changed its name to xerox its copiers became so commonplace around the world that the word ‘xerox’ became a verb and entered the oxford english dictionary this is something xerox says breaches its copyright today it makes printers copiers and other office equipment and offers business services that include document management consulting expertise the company employs 130000 worldwide and brings in around $20 billion in revenue

*  CHOOSE THE CORRECT TENSE

Xerox Corporation .......... (be) the world’s leading document management company. The company website .......... (say) Xerox .......... (offer) “true end-to-end solutions, from back-office support to the printed page”. It was .......... (found) in 1906 as the Haloid Photographic Company, which .......... (manufacture) photographic paper and equipment. In 1959, it .......... (shoot) to fame when it .......... (introduce) the world’s first photocopier. It .......... (change) its name to Xerox. Its copiers .......... (become) so commonplace around the world that the word ‘xerox’ .......... (become) a verb and .......... (enter) the Oxford English Dictionary. This is something Xerox says .......... (breach) its copyright. Today, it .......... (make) printers, copiers and other office equipment and offers business services that .......... (include) document management consulting expertise. The company .......... (employ) 130,000 worldwide and .......... (bring) in around $20 billion in revenue.

*  REWRITE WITH SPACES

XeroxCorporationistheworld’sleadingdocumentmanagementcompany.Thecompany
websitesaysXeroxoffers“trueend-to-endsolutions,fromback-officesupporttothe
printedpage”.Itwasfoundedin1906astheHaloidPhotographicCompany,which
manufacturedphotographicpaperandequipment.In1959,itshottofamewhenitintroduced
theworld’sfirstphotocopier.ItchangeditsnametoXerox.Itscopiersbecamesocommonplace
aroundtheworldthattheword‘xerox’becameaverbandenteredtheOxfordEnglishDictionary.
ThisissomethingXeroxsaysbreachesitscopyright.Today,itmakesprinters,copiersand
otherofficeequipmentandoffersbusinessservicesthatincludedocumentmanagement
consultingexpertise.Thecompanyemploys130,000worldwideandbringsinaround$20
billioninrevenue.

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*  CHOOSE THE CORRECT WORD

Xerox Corporation is the world’s ____________ document management company. The company website says Xerox offers “____________ end-to-end solutions, from back-____________ support to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and ____________. In 1959, it shot to ____________ when it introduced the world’s first photocopier. It changed its name to Xerox. Its copiers became so ____________ around the world that the word ‘xerox’ became a ____________ and entered the Oxford English Dictionary. This is something Xerox says breaches its ____________. Today, it makes printers, copiers and other office equipment and offers business services that include document management consulting ____________. The company employs 130,000 worldwide and brings in around $20 billion in ____________.

 

 

equipment
expertise
leading
commonplace
office
revenue
verb
true
fame
copyright

*  PROJECT XEROX

Part 1. Your mission is to increase the profits and sales of Xerox. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Xerox is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  XEROX – ROLE PLAY 1

Role  A – Xerox CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Xerox worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Xerox customer

You are a customer of Xerox. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Xerox. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  XEROX – ROLE PLAY 2

Role  A – Xerox New Products Director

You have created a new product for Xerox. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Xerox.

Role  B – Xerox Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Xerox Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Xerox Shareholder

You know a lot about Xerox’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

________________________________________________________

2.

________________________________________________________

3.

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4.

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5.

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6.

________________________________________________________

*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

*  XEROX SURVEY

Write five GOOD questions about Xerox in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about Xerox for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Xerox. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Xerox. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Xerox. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. XEROX POSTER Make a poster about Xerox. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY XEROX LESSON: Make your own English lesson on Xerox. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Xerox. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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