Business English Materials.com
|
|
| PRINT: LISTEN: MP3 |
GAMES: |
MY e-BOOK
|
|
|
Puma is a German manufacturer of sports shoes, and lifestyle and other sportswear. It was founded in 1924 by brothers Rudolf and Adolf Dassler. They became famous at the 1936 Olympic Games in Munich. Adolf persuaded U.S. sprinter Jesse Owens to wear the athletics spikes he designed. Owens won four gold medals and the Dasslers’ shoes became famous among the world's sportsmen. Many top athletes have preferred Puma shoes, from footballers Pele and Maradona to the sprinter Usain Bolt and most Formula One drivers. Puma employs around 9,500 staff and generates around $3 billion in annual revenues. Its products are sold in nearly one hundred countries. Its website says: “Puma has the long-term mission of becoming the most desirable and sustainable sports lifestyle company.” |
|
1. BRAINSTORM CHAT: Write all the words you can think of about Puma on the board or on a piece of paper. Talk about these words with your partner(s). 2. PUMA MORNING: Each student pretends to be an employee of Puma. They walk around the class and talk about the company and their job. 3. RUMOURS: Each student writes down a pretend rumour about Puma. They then walk around the class and talk to other students about their rumour. 4. GOOD AND BAD: Brainstorm good and bad things about Puma and write them on the board. Students talk about these in pairs. 5. TRUE OR FALSE: Students find out several facts about Puma. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false. 6. FACTS: In groups, students write down as many facts as they can about Puma. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Puma is a German manufacturer of sports shoes, and ____________ and other sportswear. It was founded in 1924 by brothers Rudolf and Adolf Dassler. They became famous at the 1936 Olympic Games in Munich. Adolf ____________ U.S. sprinter Jesse Owens to wear the athletics spikes he ____________. Owens won four gold medals and the Dasslers’ shoes became famous ____________ the world's sportsmen. Many top athletes have ____________ Puma shoes, from footballers Pele and Maradona to the sprinter Usain Bolt and most Formula One ____________. Puma employs around 9,500 staff and ____________ around $3 billion in ____________ revenues. Its products are sold in nearly one hundred countries. Its website says: “Puma has the long-term ____________ of becoming the most ____________ and sustainable sports lifestyle company.” |
|
preferred |
Part 1. Your mission is to increase the profits and sales of Puma. Complete this table with your project partner(s):
|
Main products |
|
|
|
|
How to improve them |
|
|
|
|
A brand new ‘killer’ product |
|
||
|
How Puma is better than the competition |
|
||
|
How to beat the competition |
|
||
Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:
Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.
|
Role A Puma CEO You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D. |
|
Role B Puma worker You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth. |
|
Role C Puma customer You are a customer of Puma. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth. |
|
Role D A journalist You keep hearing bad things about Puma. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth. |
|
Role A Puma New Products Director You have created a new product for Puma. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Puma. |
|
Role B Puma Marketing Director You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side. |
|
Role C Puma Market Researcher You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her. |
|
Role D Puma Shareholder You know a lot about Puma’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market. |
|
INTERVIEWER (Write the questions you want to ask the candidate.) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
------------------------------------------------------------------------------
|
INTERVIEWEE (Write questions you want to ask the interviewer.) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
|
STUDENT A’s QUESTIONS (Do not show these to student B) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
------------------------------------------------------------------------------
|
STUDENT B’s QUESTIONS (Do not show these to student A) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
Write five GOOD questions about Puma in the table. Do this in pairs. Each student must write the questions on his / her own paper.
When you have finished, interview other students. Write down their answers.
|
|
STUDENT 1 _____________ |
STUDENT 2 _____________ |
STUDENT 3 _____________ |
|
|
Q.1.
|
|
|
|
|
|
Q.2.
|
|
|
|
|
|
Q.3.
|
|
|
|
|
|
Q.4.
|
|
|
|
|
|
Q.5.
|
|
|
|
|
Write anything about Puma for 10 minutes. Show your partner your paper. Correct each other’s work.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Write a letter to Puma. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.
2. INTERNET INFO: Search the Internet and find more information about Puma. Talk about what you discover with your partner(s) in the next lesson.
3. MAGAZINE ARTICLE: Write a magazine article about Puma. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
4. PUMA POSTER Make a poster about Puma. Make sure you sell the company to the public. Show it to your classmates in the next lesson. Give each other feedback on your posters.
5. MY PUMA LESSON: Make your own English lesson on Puma. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.
6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Puma. Share your findings with the class.
|
Help Support This Website |
Sean Banville's Other Websites |
To add these widgets to your site or blog, simply click the 'Get Widget' links below and paste the code into your page.
|
|
|
|
|
|
|
|
|
Free ESL Materials Website |
Free ESL Materials.com: A site containing links to free materials for ESL teachers and students.
|
Links | Copyright © 2012 by Sean Banville | Privacy Policy www.BusinessEnglishMaterials.com by Sean Banville is licensed under a |