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THE ARTICLE

Porsche is one of the most exciting names in the automobile industry. It has a long tradition of producing luxury, high-performance sports cars and has more recently entered the SUV and sports saloon markets. The company was founded by Ferdinand Porsche in 1931. Herr Porsche is also responsible for designing the Volkswagen Beetle, the world’s best-ever selling car. Today, Porsche is still the majority shareholder in Volkswagen. The first Porsche car was the Porsche 64, developed in 1939. Iconic cars such as the Boxster and 911 have been icons for generations and are the most popular sports cars in the world. Each Porsche car has the logo of a powerful horse and three sets of deer antlers – a reference to the coat of arms of its production base of Stuttgart.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Porsche on the board or on a piece of paper. Talk about these words with your partner(s).

2. PORSCHE MORNING: Each student pretends to be an employee of Porsche. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Porsche. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Porsche and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Porsche. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Porsche. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Porsche is ________________________ names in the automobile industry. It has ________________________ luxury, high-performance sports cars and has ________________________ SUV and sports saloon markets. The company was founded by Ferdinand Porsche in 1931. Herr Porsche is also ________________________ the Volkswagen Beetle, the world’s best-ever selling car. Today, Porsche is still ________________________ Volkswagen. The first Porsche car was the Porsche 64, developed in 1939. Iconic cars such as the Boxster and 911 have been icons ________________________ the most popular sports cars in the world. Each Porsche car has the logo of a powerful ________________________ of deer antlers – a reference to the coat of arms ________________________ Stuttgart.

*  CORRECT THE SPELLING

Porsche is one of the most exciting names in the automobile ytidrsun. It has a long tradition of producing luxury, high-performance sports cars and has more enyltrec entered the SUV and sports saloon markets. The company was founded by Ferdinand Porsche in 1931. Herr Porsche is also responsible for disgingne the Volkswagen Beetle, the world’s best-ever selling car. Today, Porsche is still the itroajmy shareholder in Volkswagen. The first Porsche car was the Porsche 64, eldpeeovd in 1939. Iconic cars such as the Boxster and 911 have been icons for ogrnetsaein and are the most rplpoau sports cars in the world. Each Porsche car has the logo of a wprufeol horse and three sets of deer antlers – a rceenfere to the coat of arms of its dcorotunpi base of Stuttgart.

*  UNJUMBLE THE WORDS

Porsche is names one the exciting in of most the automobile industry. It has a long tradition of producing luxury, cars has - sports and high performance more recently the and saloon entered SUV sports markets. The company was founded by Ferdinand Porsche in 1931. Herr Porsche also is the designing for responsible Volkswagen Beetle, the world’s best-ever selling car. Today, Porsche is in shareholder majority the still Volkswagen. The first Porsche car was the Porsche 64, developed in 1939. Iconic cars such as the Boxster and 911 and have icons generations are been for the most popular sports cars in the world. Each Porsche car has three and horse powerful a of logo the sets of deer antlers – arms to of the its coat a of reference production base of Stuttgart.

*  INSERT THE VOWELS

P_rsch_ _s _n_ _f th_ m_st _xc_t_ng n_m_s _n th_ __t_m_b_l_ _nd_stry. _t h_s _ l_ng tr_d_t__n _f pr_d_c_ng l_x_ry, h_gh-p_rf_rm_nc_ sp_rts c_rs _nd h_s m_r_ r_c_ntly _nt_r_d th_ S_V _nd sp_rts s_l__n m_rk_ts. Th_ c_mp_ny w_s f__nd_d by F_rd_n_nd P_rsch_ _n 1931. H_rr P_rsch_ _s _ls_ r_sp_ns_bl_ f_r d_s_gn_ng th_ V_lksw_g_n B__tl_, th_ w_rld’s b_st-_v_r s_ll_ng c_r. T_d_y, P_rsch_ _s st_ll th_ m_j_r_ty sh_r_h_ld_r _n V_lksw_g_n. Th_ f_rst P_rsch_ c_r w_s th_ P_rsch_ 64, d_v_l_p_d _n 1939. _c_n_c c_rs s_ch _s th_ B_xst_r _nd 911 h_v_ b__n _c_ns f_r g_n_r_t__ns _nd _r_ th_ m_st p_p_l_r sp_rts c_rs _n th_ w_rld. __ch P_rsch_ c_r h_s th_ l_g_ _f _ p_w_rf_l h_rs_ _nd thr__ s_ts _f d__r _ntl_rs – _ r_f_r_nc_ t_ th_ c__t _f _rms _f _ts pr_d_ct__n b_s_ _f St_ttg_rt.

*  PUNCTUATE THE TEXT AND ADD CAPITALS

porsche is one of the most exciting names in the automobile industry it has a long tradition of producing luxury high-performance sports cars and has more recently entered the suv and sports saloon markets the company was founded by ferdinand porsche in 1931 herr porsche is also responsible for designing the volkswagen beetle the world’s best-ever selling car today porsche is still the majority shareholder in volkswagen the first porsche car was the porsche 64 developed in 1939 iconic cars such as the boxster and 911 have been icons for generations and are the most popular sports cars in the world each porsche car has the logo of a powerful horse and three sets of deer antlers – a reference to the coat of arms of its production base of stuttgart

*  CHOOSE THE CORRECT TENSE

Porsche .......... (be) one of the most exciting names in the automobile industry. It .......... (have) a long tradition of producing luxury, high-performance sports cars and has more recently .......... (enter) the SUV and sports saloon markets. The company was .......... (found) by Ferdinand Porsche in 1931. Herr Porsche .......... (be) also responsible for .......... (design) the Volkswagen Beetle, the world’s best-ever selling car. Today, Porsche .......... (be) still the majority shareholder in Volkswagen. The first Porsche car .......... (be) the Porsche 64, .......... (develop) in 1939. Iconic cars such as the Boxster and 911 have .......... (be) icons for generations and .......... (be) the most popular sports cars in the world. Each Porsche car .......... (have) the logo of a powerful horse and three sets of deer antlers – a reference to the coat of arms of its production base of Stuttgart.

*  REWRITE WITH SPACES

Porscheisoneofthemostexcitingnamesintheautomobileindustry.Ithasalongtradition
ofproducingluxury,high-performancesportscarsandhasmorerecentlyenteredthe
SUVandsportssaloonmarkets.ThecompanywasfoundedbyFerdinandPorschein1931.
HerrPorscheisalsoresponsiblefordesigningtheVolkswagenBeetle,theworld’sbest-
eversellingcar.Today,PorscheisstillthemajorityshareholderinVolkswagen.Thefirst
PorschecarwasthePorsche64,developedin1939.IconiccarssuchastheBoxsterand
911havebeeniconsforgenerationsandarethemostpopularsportscarsintheworld.
EachPorschecarhasthelogoofapowerfulhorseandthreesetsofdeerantlers–areference
tothecoatofarmsofitsproductionbaseofStuttgart.

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*  CHOOSE THE CORRECT WORD

Porsche is one of the most exciting names in the automobile ____________. It has a long tradition of producing luxury, high-performance sports cars and has more recently ____________ the SUV and sports saloon ____________. The company was founded by Ferdinand Porsche in 1931. Herr Porsche is also responsible for ____________ the Volkswagen Beetle, the world’s best-ever selling car. Today, Porsche is still the ____________ shareholder in Volkswagen. The first Porsche car was the Porsche 64, developed in 1939. ____________ cars such as the Boxster and 911 have been ____________ for generations and are the most popular sports cars in the world. Each Porsche car has the ____________ of a powerful horse and three sets of deer antlers – a ____________ to the coat of arms of its production ____________ of Stuttgart.

 

 

majority
base
industry
logo
reference
entered
iconic
designing
markets
icons

*  PROJECT PORSCHE

Part 1. Your mission is to increase the profits and sales of Porsche. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Porsche is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  PORSCHE – ROLE PLAY 1

Role  A – Porsche CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Porsche worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Porsche customer

You are a customer of Porsche. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Porsche. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  PORSCHE – ROLE PLAY 2

Role  A – Porsche New Products Director

You have created a new product for Porsche. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Porsche.

Role  B – Porsche Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Porsche Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Porsche Shareholder

You know a lot about Porsche’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

________________________________________________________

2.

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3.

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4.

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5.

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6.

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

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2.

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3.

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4.

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5.

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6.

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*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

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2.

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3.

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4.

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5.

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6.

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

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2.

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3.

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4.

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5.

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6.

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*  PORSCHE SURVEY

Write five GOOD questions about Porsche in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

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STUDENT 2

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STUDENT 3

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Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about Porsche for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Porsche. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Porsche. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Porsche. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. PORSCHE POSTER Make a poster about Porsche. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY PORSCHE LESSON: Make your own English lesson on Porsche. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Porsche. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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