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THE ARTICLE

Nivea is one of the most trusted names in skin care. It is owned by the German company Beiersdorf, which was established in 1911 when pharmacist Carl Paul Beiersdorf developed the Nivea skin cream. The word ‘nivea’ is Latin for snow-white. A key product of Nivea is lanolin, which is found in sheep’s wool. Beiersdorf was also a pioneer in developing the sticking plaster and deodorizing soap. In 1925 Nivea was marketed for the first time in what is now its distinctive blue containers. Its website says “Nivea has … years of experience in skin and beauty care and stands for innovative and high-quality products… we are close to consumers, offering them compelling, innovative products. Our brands enjoy universal trust.” In 2010, Nivea announced its product Nivea Happiness Sensation.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Nivea on the board or on a piece of paper. Talk about these words with your partner(s).

2. NIVEA MORNING: Each student pretends to be an employee of Nivea. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Nivea. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Nivea and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Nivea. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Nivea. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Nivea is one of the most _____________________ care. It is owned by the German company Beiersdorf, which was established in 1911 when pharmacist Carl Paul Beiersdorf developed the Nivea skin cream. The word ‘nivea’ is _____________________. A key product of Nivea is lanolin, which is _____________________. Beiersdorf was also a pioneer in developing _____________________ deodorizing soap. In 1925 Nivea was marketed for the first time in what is now its _____________________. Its website says “Nivea has … years of experience in skin and beauty care _______________________ and high-quality products… we _____________________, offering them compelling, innovative products. Our brands _____________________.” In 2010, Nivea announced its product Nivea Happiness Sensation.

*  CORRECT THE SPELLING

Nivea is one of the most rtdetsu names in skin care. It is owned by the German company Beiersdorf, which was established in 1911 when iacmprtahs Carl Paul Beiersdorf vedeploed the Nivea skin cream. The word ‘nivea’ is Latin for snow-white. A key product of Nivea is lanolin, which is found in sheep’s wool. Beiersdorf was also a orniepe in developing the kigtcnis plaster and deodorizing soap. In 1925 Nivea was mkaedter for the first time in what is now its tenicivsidt blue containers. Its website says “Nivea has … years of icnexepree in skin and beauty care and stands for venvoiitna and high-quality products… we are close to consumers, offering them compelling, innovative products. Our brands enjoy sreanvliu trust.” In 2010, Nivea announced its product Nivea Happiness Sensation.

*  UNJUMBLE THE WORDS

Nivea is most the of one skin in names trusted care. It is owned by the German company Beiersdorf, which was Carl pharmacist when 1911 in established Paul Beiersdorf developed the Nivea skin cream. The word ‘nivea’ is Latin for snow-white. product which Nivea is A key of is lanolin, found in sheep’s wool. Beiersdorf was also a pioneer in the developing deodorizing and plaster sticking soap. In 1925 Nivea first was time marketed in for what the is now its distinctive blue containers. Its website says “Nivea has … and skin in experience of years care beauty and stands products quality - high and innovative for… we are close to consumers, offering them compelling, innovative products. enjoy Our universal brands trust.” In 2010, Nivea announced its product Nivea Happiness Sensation.

*  INSERT THE VOWELS

N_v__ _s _n_ _f th_ m_st tr_st_d n_m_s _n sk_n c_r_. _t _s _wn_d by th_ G_rm_n c_mp_ny B___rsd_rf, wh_ch w_s _st_bl_sh_d _n 1911 wh_n ph_rm_c_st C_rl P__l B___rsd_rf d_v_l_p_d th_ N_v__ sk_n cr__m. Th_ w_rd ‘n_v__’ _s L_t_n f_r sn_w-wh_t_. _ k_y pr_d_ct _f N_v__ _s l_n_l_n, wh_ch _s f__nd _n sh__p’s w__l. B___rsd_rf w_s _ls_ _ p__n__r _n d_v_l_p_ng th_ st_ck_ng pl_st_r _nd d__d_r_z_ng s__p. _n 1925 N_v__ w_s m_rk_t_d f_r th_ f_rst t_m_ _n wh_t _s n_w _ts d_st_nct_v_ bl__ c_nt__n_rs. _ts w_bs_t_ s_ys “N_v__ h_s … y__rs _f _xp_r__nc_ _n sk_n _nd b___ty c_r_ _nd st_nds f_r _nn_v_t_v_ _nd h_gh-q__l_ty pr_d_cts… w_ _r_ cl_s_ t_ c_ns_m_rs, _ff_r_ng th_m c_mp_ll_ng, _nn_v_t_v_ pr_d_cts. __r br_nds _nj_y _n_v_rs_l tr_st.” _n 2010, N_v__ _nn__nc_d _ts pr_d_ct N_v__ H_pp_n_ss S_ns_t__n.

*  PUNCTUATE THE TEXT AND ADD CAPITALS

nivea is one of the most trusted names in skin care it is owned by the german company beiersdorf which was established in 1911 when pharmacist carl paul beiersdorf developed the nivea skin cream the word ‘nivea’ is latin for snow-white a key product of nivea is lanolin which is found in sheep’s wool beiersdorf was also a pioneer in developing the sticking plaster and deodorizing soap in 1925 nivea was marketed for the first time in what is now its distinctive blue containers its website says “nivea has … years of experience in skin and beauty care and stands for innovative and high-quality products… we are close to consumers offering them compelling innovative products our brands enjoy universal trust” in 2010 nivea announced its product nivea happiness sensation

*  CHOOSE THE CORRECT TENSE

Nivea .......... (be) one of the most trusted names in skin care. It .......... (be) owned by the German company Beiersdorf, which was .......... (establish) in 1911 when pharmacist Carl Paul Beiersdorf .......... (develop) the Nivea skin cream. The word ‘nivea’ .......... (be) Latin for snow-white. A key product of Nivea .......... (be) lanolin, which is found in sheep’s wool. Beiersdorf .......... (be) also a pioneer in developing the sticking plaster and deodorizing soap. In 1925 Nivea was .......... (market) for the first time in what .......... (be) now its distinctive blue containers. Its website .......... (say) “Nivea has … years of experience in skin and beauty care and .......... (stand) for innovative and high-quality products… we are .......... (close) to consumers, .......... (offer) them compelling, innovative products. Our brands .......... (enjoy) universal trust.” In 2010, Nivea .......... (announce) its product Nivea Happiness Sensation.

*  REWRITE WITH SPACES

Niveaisoneofthemosttrustednamesinskincare.ItisownedbytheGermancompanyBeiersdorf,
whichwasestablishedin1911whenpharmacistCarlPaulBeiersdorfdevelopedtheNiveaskin
cream.Theword‘nivea’isLatinforsnow-white.AkeyproductofNiveaislanolin,whichisfoundinsheep’swool.Beiersdorfwasalsoapioneerin
developingthestickingplasteranddeodorizingsoap.In1925Niveawasmarketedforthefirsttimein
whatisnowitsdistinctivebluecontainers.Itswebsitesays“Niveahas…yearsofexperienceinskinand
beautycareandstandsforinnovativeandhigh-qualityproducts…weareclosetoconsumers,offeringthemcompelling,innovativeproducts.Our
brandsenjoyuniversaltrust.”In2010,NiveaannounceditsproductNiveaHappinessSensation.

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*  CHOOSE THE CORRECT WORD

Nivea is one of the most ____________ names in skin care. It is owned by the German company Beiersdorf, which was ____________ in 1911 when pharmacist Carl Paul Beiersdorf developed the Nivea skin cream. The word ‘nivea’ is Latin for snow-white. A ____________ product of Nivea is lanolin, which is found in sheep’s wool. Beiersdorf was also a ____________ in developing the ____________ plaster and deodorizing soap. In 1925 Nivea was ____________ for the first time in what is now its ____________ blue containers. Its website says “Nivea has … years of experience in skin and beauty care and stands for ____________ and high-quality products… we are close to consumers, offering them compelling, innovative products. Our brands ____________ universal ____________.” In 2010, Nivea announced its product Nivea Happiness Sensation.

 

 

innovative
pioneer
enjoy
established
sticking
trust
trusted
distinctive
key
marketed

*  PROJECT NIVEA

Part 1. Your mission is to increase the profits and sales of Nivea. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Nivea is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  NIVEA – ROLE PLAY 1

Role  A – Nivea CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Nivea worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Nivea customer

You are a customer of Nivea. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Nivea. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  NIVEA – ROLE PLAY 2

Role  A – Nivea New Products Director

You have created a new product for Nivea. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Nivea.

Role  B – Nivea Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Nivea Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Nivea Shareholder

You know a lot about Nivea’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

________________________________________________________

2.

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3.

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4.

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5.

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6.

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

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2.

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3.

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4.

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5.

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6.

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*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

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2.

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3.

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4.

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5.

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6.

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

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2.

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3.

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4.

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5.

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6.

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*  NIVEA SURVEY

Write five GOOD questions about Nivea in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about Nivea for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Nivea. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Nivea. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Nivea. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. NIVEA POSTER Make a poster about Nivea. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY NIVEA LESSON: Make your own English lesson on Nivea. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Nivea. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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