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THE ARTICLE

Motorola is a manufacturer of wireless mobile phones, two-way radios, microprocessors and wireless network infrastructure equipment. Its website says: “Motorola is a global communications leader powered by a passion to invent and an unceasing commitment to advancing the way the world connects.” The company was founded in 1928 by Paul Galvin under the name Galvin Manufacturing Corporation. Its first product was a battery component for radios. Galvin bought the name ‘Motorola’ in 1930. The company says: “For more than 80 years, our communication solutions have allowed people, businesses and governments to be more connected and more mobile.” In 1969, Neil Armstrong spoke his famous words "one small step for a man, one giant leap for mankind" from the Moon on a Motorola radio.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Motorola on the board or on a piece of paper. Talk about these words with your partner(s).

2. MOTOROLA MORNING: Each student pretends to be an employee of Motorola. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Motorola. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Motorola and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Motorola. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Motorola. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Motorola _______________________ wireless mobile phones, two-way radios, microprocessors and wireless network _______________________. Its website says: “Motorola is a global communications leader powered by _______________________ and an unceasing commitment to advancing the _______________________.” The company was founded in 1928 by Paul Galvin under the name Galvin Manufacturing Corporation. Its first product was a battery _______________________. Galvin bought the name ‘Motorola’ in 1930. The company says: “For more than 80 years, our communication solutions _______________________, businesses and governments to be more connected and more mobile.” In 1969, Neil Armstrong _______________________ "one small step for a man, one _______________________ " from the Moon on a Motorola radio.

*  CORRECT THE SPELLING

Motorola is a manufacturer of iwrseels mobile phones, two-way radios, microprocessors and wireless rknotew infrastructure equipment. Its website says: “Motorola is a global communications leader powered by a nipasos to invent and an unceasing commitment to advancing the way the world tcoesnnc.” The company was founded in 1928 by Paul Galvin under the name Galvin Manufacturing Corporation. Its first product was a battery ncmoopetn for radios. Galvin bought the name ‘Motorola’ in 1930. The company says: “For more than 80 years, our communication tsosinluo have ollawde people, businesses and governments to be more ctoedcenn and more lboeim.” In 1969, Neil Armstrong spoke his famous words "one small step for a man, one giant leap for niakdmn" from the Moon on a Motorola radio.

*  UNJUMBLE THE WORDS

Motorola is manufacturer wireless phones a of mobile, two-way radios, microprocessors and wireless network infrastructure equipment. Its website says: “Motorola is a powered a global leader by passion communications to invent an and advancing to commitment unceasing the way the world connects.” The company was founded in 1928 Paul under name by Galvin the Galvin Manufacturing Corporation. Its first product was a battery component for radios. Galvin bought the name ‘Motorola’ in 1930. The company says: “For more than 80 years, have communication allowed solutions our people, businesses and to more and governments be connected more mobile.” In 1969, Neil Armstrong spoke his famous words "man giant small a one one for , leap step for mankind" Moon a radio the on Motorola from.

*  INSERT THE VOWELS

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*  PUNCTUATE THE TEXT AND ADD CAPITALS

motorola is a manufacturer of wireless mobile phones two-way radios microprocessors and wireless network infrastructure equipment its website says “motorola is a global communications leader powered by a passion to invent and an unceasing commitment to advancing the way the world connects” the company was founded in 1928 by paul galvin under the name galvin manufacturing corporation its first product was a battery component for radios galvin bought the name ‘motorola’ in 1930 the company says “for more than 80 years our communication solutions have allowed people businesses and governments to be more connected and more mobile” in 1969 neil armstrong spoke his famous words "one small step for a man one giant leap for mankind" from the moon on a motorola radio

*  CHOOSE THE CORRECT TENSE

Motorola .......... (be) a manufacturer of wireless mobile phones, two-way radios, microprocessors and wireless network infrastructure equipment. Its website .......... (say): “Motorola is a global communications leader .......... (power) by a passion to invent and an unceasing commitment to advancing the way the world connects.” The company was .......... (found) in 1928 by Paul Galvin under the name Galvin Manufacturing Corporation. Its first product .......... (be) a battery component for radios. Galvin .......... (buy) the name ‘Motorola’ in 1930. The company .......... (say): “For more than 80 years, our communication solutions have .......... (allow) people, businesses and governments to .......... (be) more connected and more mobile.” In 1969, Neil Armstrong .......... (speak) his famous words "one small step for a man, one giant leap for mankind" from the Moon on a Motorola radio.

*  REWRITE WITH SPACES

Motorolaisamanufacturerofwirelessmobilephones,two-wayradios,microprocessorsandwirelessnetworkinfrastructureequipment.Itswebsitesays:
“Motorolaisaglobalcommunicationsleaderpoweredbyapassiontoinventandanunceasing
commitmenttoadvancingthewaytheworldconnects.”Thecompanywasfoundedin1928by
PaulGalvinunderthenameGalvinManufacturingCorporation.Itsfirstproductwasabattery
componentforradios.Galvinboughtthename‘Motorola’in1930.Thecompanysays:“Formore
than80years,ourcommunicationsolutionshaveallowedpeople,businessesandgovernments
tobemoreconnectedandmoremobile.”In1969,NeilArmstrongspokehisfamouswords"one
smallstepforaman,onegiantleapformankind"fromtheMoononaMotorolaradio.

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*  CHOOSE THE CORRECT WORD

Motorola is a manufacturer of ____________ mobile phones, two-way radios, microprocessors and wireless ____________ infrastructure equipment. Its website says: “Motorola is a global communications leader ____________ by a passion to invent and an unceasing commitment to advancing the way the world ____________.” The company was founded in 1928 by Paul Galvin ____________ the name Galvin Manufacturing Corporation. Its first product was a battery ____________ for radios. Galvin bought the name ‘Motorola’ in 1930. The company says: “For more than 80 years, our communication ____________ have allowed people, businesses and governments to be more ____________ and more mobile.” In 1969, Neil Armstrong spoke his famous words "one small step for a man, one giant ____________ for ____________ " from the Moon on a Motorola radio.

 

 

solutions
under
network
connects
mankind
wireless
leap
component
connected
powered

*  PROJECT MOTOROLA

Part 1. Your mission is to increase the profits and sales of Motorola. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Motorola is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  MOTOROLA – ROLE PLAY 1

Role  A – Motorola CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Motorola worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Motorola customer

You are a customer of Motorola. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Motorola. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  MOTOROLA – ROLE PLAY 2

Role  A – Motorola New Products Director

You have created a new product for Motorola. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Motorola.

Role  B – Motorola Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Motorola Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Motorola Shareholder

You know a lot about Motorola’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

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5.

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6.

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

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2.

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3.

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4.

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5.

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6.

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*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

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2.

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3.

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4.

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5.

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6.

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

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2.

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3.

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4.

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5.

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6.

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*  MOTOROLA SURVEY

Write five GOOD questions about Motorola in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about Motorola for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Motorola. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Motorola. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Motorola. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. MOTOROLA POSTER Make a poster about Motorola. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY MOTOROLA LESSON: Make your own English lesson on Motorola. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Motorola. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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