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20-Page Handout + MP3 + 8 Online Quizzes on Moet et Chandon

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THE ARTICLE

Moët et Chandon is a French winery famous for its champagnes. It is also co-owner of the luxury goods company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began shipping his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery teamed up with Benedictine monk Dom Perignon who had created the special double fermentation process for creating champagne. Today, the company produces around 26 million bottles of champagne a year. In 1970, Moet bought the fashion house Christian Dior – the first of its luxury brand acquisitions. A year later it merged with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The group then merged with Louis Vuitton to form the LVMH Group, which contains over 60 prestigious brands.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Moet et Chandon on the board or on a piece of paper. Talk about these words with your partner(s).

2. MOET ET CHANDON MORNING: Each student pretends to be an employee of Moet et Chandon. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Moet et Chandon. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Moet et Chandon and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Moet et Chandon. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Moet et Chandon. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Moët et Chandon is ________________________ for its champagnes. It is also ________________________ goods company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began shipping his wine ________________________ to King Louis XV in Paris. In the late 18th Century, the winery teamed up with Benedictine monk Dom Perignon who had created the special double fermentation ________________________ champagne. Today, the ________________________ 26 million bottles of champagne a year. In 1970, Moet bought the fashion house Christian Dior – the first of its luxury brand acquisitions. A year ________________________ cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The ________________________ Louis Vuitton to form the LVMH Group, ________________________ prestigious brands.

*  CORRECT THE SPELLING

Moët et Chandon is a French ywinre famous for its champagnes. It is also co-owner of the ruxlyu goods company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began pihsginp his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery tmeade up with Benedictine monk Dom Perignon who had created the pialces double fermentation process for creating champagne. Today, the company ucspdore around 26 million bottles of champagne a year. In 1970, Moet bought the anfosih house Christian Dior – the first of its luxury brand acquisitions. A year later it emrgde with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The group then merged with Louis Vuitton to form the LVMH Group, which snatinoc over 60 ipustrigseo brands.

*  UNJUMBLE THE WORDS

Moët et Chandon a winery for is French famous its champagnes. luxury is - the It co of goods also owner company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began shipping his wine region Champagne the from XV Louis King to in Paris. In the late 18th Century, the winery teamed up with Benedictine monk Dom Perignon who had created the process fermentation double special for creating champagne. company around Today the produces 26 , million bottles of champagne a year. In 1970, Moet bought Dior Christian house fashion the – the first of its luxury brand acquisitions. A year later it merged with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. with merged then group The to Vuitton Louis form the LVMH Group, 60 contains prestigious over which brands.

*  INSERT THE VOWELS

M_ët _t Ch_nd_n _s _ Fr_nch w_n_ry f_m__s f_r _ts ch_mp_gn_s. _t _s _ls_ c_-_wn_r _f th_ l_x_ry g__ds c_mp_ny M_ët-H_nn_ssy. _t w_s f__nd_d _n 1743 by w_n_ tr_d_r Cl__d_ M_ët, wh_ b_g_n sh_pp_ng h_s w_n_ fr_m th_ Ch_mp_gn_ r_g__n t_ K_ng L___s XV _n P_r_s. _n th_ l_t_ 18th C_nt_ry, th_ w_n_ry t__m_d _p w_th B_n_d_ct_n_ m_nk D_m P_r_gn_n wh_ h_d cr__t_d th_ sp_c__l d__bl_ f_rm_nt_t__n pr_c_ss f_r cr__t_ng ch_mp_gn_. T_d_y, th_ c_mp_ny pr_d_c_s _r__nd 26 m_ll__n b_ttl_s _f ch_mp_gn_ _ y__r. _n 1970, M__t b__ght th_ f_sh__n h__s_ Chr_st__n D__r – th_ f_rst _f _ts l_x_ry br_nd _cq__s_t__ns. _ y__r l_t_r _t m_rg_d w_th th_ c_gn_c pr_d_c_r J_s H_nn_ssy & C_. t_ cr__t_ M_ët-H_nn_ssy. Th_ gr__p th_n m_rg_d w_th L___s V__tt_n t_ f_rm th_ LVMH Gr__p, wh_ch c_nt__ns _v_r 60 pr_st_g___s br_nds.

*  PUNCTUATE THE TEXT AND ADD CAPITALS

moët et chandon is a french winery famous for its champagnes it is also co-owner of the luxury goods company moët-hennessy it was founded in 1743 by wine trader claude moët who began shipping his wine from the champagne region to king louis xv in paris in the late 18th century the winery teamed up with benedictine monk dom perignon who had created the special double fermentation process for creating champagne today the company produces around 26 million bottles of champagne a year in 1970 moet bought the fashion house christian dior – the first of its luxury brand acquisitions a year later it merged with the cognac producer jas hennessy & co to create moët-hennessy the group then merged with louis vuitton to form the lvmh group which contains over 60 prestigious brands

*  CHOOSE THE CORRECT TENSE

Moët et Chandon .......... (be) a French winery famous for its champagnes. It .......... (be) also co-owner of the luxury goods company Moët-Hennessy. It was .......... (found) in 1743 by wine trader Claude Moët, who .......... (begin) shipping his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery .......... (team) up with Benedictine monk Dom Perignon who had .......... (create) the special double fermentation process for creating champagne. Today, the company .......... (produce) around 26 million bottles of champagne a year. In 1970, Moet .......... (buy) the fashion house Christian Dior – the first of its luxury brand acquisitions. A year later it .......... (merge) with the cognac producer Jas Hennessy & Co. to .......... (create) Moët-Hennessy. The group then merged with Louis Vuitton to .......... (form) the LVMH Group, which .......... (contain) over 60 prestigious brands.

*  REWRITE WITH SPACES

MoëtetChandonisaFrenchwineryfamousforitschampagnes.Itisalsoco-owneroftheluxurygoodscompanyMoët-Hennessy.Itwasfoundedin1743bywinetraderClaudeMoët,whobeganshippinghiswinefromthe
ChampagneregiontoKingLouisXVinParis.Inthelate18thCentury,thewineryteamedupwith
BenedictinemonkDomPerignonwhohadcreatedthespecialdoublefermentationprocessfor
creatingchampagne.Today,thecompanyproducesaround26millionbottlesofchampagnea
year.In1970,MoetboughtthefashionhouseChristianDior–thefirstofitsluxurybrandacquisitions.
AyearlateritmergedwiththecognacproducerJasHennessy&Co.tocreateMoët-Hennessy.ThegroupthenmergedwithLouisVuittontoformtheLVMHGroup,whichcontains
over60prestigiousbrands.

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*  CHOOSE THE CORRECT WORD

Moët et Chandon is a French ____________ famous for its champagnes. It is also co-owner of the luxury ____________ company Moët-Hennessy. It was founded in 1743 by wine trader Claude Moët, who began ____________ his wine from the Champagne region to King Louis XV in Paris. In the late 18th Century, the winery ____________ up with Benedictine monk Dom Perignon who had created the special ____________ fermentation process for creating champagne. Today, the company produces around 26 million bottles of champagne a year. In 1970, Moet bought the fashion ____________ Christian Dior – the first of its luxury brand ____________. A year later it ____________ with the cognac producer Jas Hennessy & Co. to create Moët-Hennessy. The group then merged with Louis Vuitton to ____________ the LVMH Group, which contains over 60 ____________ brands.

 

 

teamed
acquisitions
merged
winery
prestigious
shipping
form
double
goods
house

*  PROJECT MOET ET CHANDON

Part 1. Your mission is to increase the profits and sales of Moet et Chandon. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Moet et Chandon is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  MOET ET CHANDON – ROLE PLAY 1

Role  A – Moet et Chandon CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Moet et Chandon worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Moet et Chandon customer

You are a customer of Moet et Chandon. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Moet et Chandon. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  MOET ET CHANDON – ROLE PLAY 2

Role  A – Moet et Chandon New Products Director

You have created a new product for Moet et Chandon. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Moet et Chandon.

Role  B – Moet et Chandon Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Moet et Chandon Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Moet et Chandon Shareholder

You know a lot about Moet et Chandon’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

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2.

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3.

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4.

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5.

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6.

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

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2.

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3.

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4.

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5.

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6.

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*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

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2.

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3.

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4.

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5.

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6.

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

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2.

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3.

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4.

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5.

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6.

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*  MOET ET CHANDON SURVEY

Write five GOOD questions about Moet et Chandon in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

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Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about Moet et Chandon for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Moet et Chandon. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Moet et Chandon. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Moet et Chandon. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. MOET ET CHANDON POSTER Make a poster about Moet et Chandon. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY MOET ET CHANDON LESSON: Make your own English lesson on Moet et Chandon. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Moët et Chandon. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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