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20-Page Handout + MP3 + 8 Online Quizzes on Jack Daniel's

GAMES:

• Fill-in-the-blank
• Matching
• Hangman
• Flash cards
• Sentence jumble
• Missing words
• No letters
• Crossword puzzle

Jack Daniel's (JD) is a brand of whiskey that is among the best-selling alcoholic drinks in the world. It is a kind of whiskey known as Tennessee whiskey which has special brewing techniques that make it different from other whiskies. JD is famous for its square bottles and black label. It is also widely known simply as ‘Jack’. According to the Jack Daniel’s website, the whiskey was first made in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee. No one knows if this is true as this would have made Jack 16 years old. What is established is that the brewery was founded in 1875. The brand has become part of American culture and has countless mentions in movies and songs. The company employs 365 people and generates an annual income in excess of $120 million.

1. BRAINSTORM CHAT: Write all the words you can think of about Jack Daniel’s on the board or on a piece of paper. Talk about these words with your partner(s).

2. JACK DANIEL’S MORNING: Each student pretends to be an employee of Jack Daniel’s. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Jack Daniel’s. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Jack Daniel’s and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Jack Daniel’s. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Jack Daniel’s. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

  LISTENING / READING GAP FILL

Jack Daniel's (JD) ________________ whiskey that is ___________________ alcoholic drinks in the world. It is a kind of whiskey known as Tennessee whiskey which has special brewing techniques ___________________ from other whiskies. JD is famous for its square bottles and black label. It ___________________ simply as ‘Jack’. According to the Jack Daniel’s website, the whiskey was first made in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee. No one ___________________ as this would have made Jack 16 years old. What is established is that the ___________________ in 1875. The brand has become part of American culture and has ___________________ movies and songs. The company employs 365 people and generates ___________________ excess of $120 million.

  CORRECT THE SPELLING

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  UNJUMBLE THE WORDS

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  INSERT THE VOWELS

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  PUNCTUATE THE TEXT AND ADD CAPITALS

jack daniel's (jd) is a brand of whiskey that is among the best-selling alcoholic drinks in the world it is a kind of whiskey known as tennessee whiskey which has special brewing techniques that make it different from other whiskies jd is famous for its square bottles and black label it is also widely known simply as ‘jack’ according to the jack daniel’s website the whiskey was first made in 1866 by jasper newton "jack" daniel in lynchburg tennessee no one knows if this is true as this would have made jack 16 years old what is established is that the brewery was founded in 1875 the brand has become part of american culture and has countless mentions in movies and songs the company employs 365 people and generates an annual income in excess of $120 million

  CHOOSE THE CORRECT TENSE

Jack Daniel's (JD) .......... (be) a brand of whiskey that is among the best-selling alcoholic drinks in the world. It .......... (be) a kind of whiskey known as Tennessee whiskey which .......... (have) special brewing techniques that .......... (make) it different from other whiskies. JD is famous for its square bottles and black label. It .......... (be) also widely known simply as ‘Jack’. According to the Jack Daniel’s website, the whiskey .......... (be) first .......... (make) in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee. No one .......... (know) if this is true as this would have .......... (make) Jack 16 years old. What is .......... (establish) is that the brewery was founded in 1875. The brand has .......... (become) part of American culture and has countless mentions in movies and songs. The company .......... (employ) 365 people and generates an annual income in excess of $120 million.

  REWRITE WITH SPACES

JackDaniel's(JD)isabrandofwhiskeythatisamongthebest-sellingalcoholicdrinksintheworld.ItisakindofwhiskeyknownasTennesseewhiskeywhichhas
specialbrewingtechniquesthatmakeitdifferentfromotherwhiskies.JDisfamousforitssquare
bottlesandblacklabel.Itisalsowidelyknownsimplyas‘Jack’.AccordingtotheJackDaniel’s
website,thewhiskeywasfirstmadein1866byJasperNewton"Jack"DanielinLynchburg,
Tennessee.NooneknowsifthisistrueasthiswouldhavemadeJack16yearsold.Whatis
establishedisthatthebrewerywasfoundedin1875.ThebrandhasbecomepartofAmerican
cultureandhascountlessmentionsinmoviesandsongs.Thecompanyemploys365people
andgeneratesanannualincomeinexcessof$120million.

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  CHOOSE THE CORRECT WORD

  PROJECT JACK DANIEL’S

Part 1. Your mission is to increase the profits and sales of Jack Daniel’s. Complete this  table with your project partner(s):

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

  JACK DANIEL’S – ROLE PLAY 1

  JACK DANIEL’S – ROLE PLAY 2

  JOB INTERVIEW ROLE PLAY

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  DISCUSSION (Write your own questions)

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  JACK DANIEL’S SURVEY

Write five GOOD questions about Jack Daniel’s in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

• Now return to your original partner and share and talk about what you found out. Change partners often.
• Make mini-presentations to other groups on your findings.

  WRITING 1 – SPEED WRITING

Write anything about Jack Daniel’s for 10 minutes. Show your partner your paper. Correct each other’s work.

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  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Jack Daniel’s. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Jack Daniel’s. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Jack Daniel’s. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. JACK DANIEL’S POSTER Make a poster about Jack Daniel’s. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY JACK DANIEL’S LESSON: Make your own English lesson on Jack Daniel’s. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Jack Daniel's. Share your findings with the class.