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THE ARTICLE

IKEA is a Swedish furniture and home products retailer that has stores all over the world. It is famous for well-priced flat pack furniture that customers assemble at home. It also sells accessories and bathroom and kitchen items. It is the world's largest furniture retailer. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA acronym comes from the initials of the founder and the places he grew up. The company operates over 300 stores as franchises in 37 countries. It has over 12,000 products in its catalogue. The company employs over 125,000 people worldwide. IKEA’s vision is “to create a better everyday life for the many people…by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about IKEA on the board or on a piece of paper. Talk about these words with your partner(s).

2. IKEA MORNING: Each student pretends to be an employee of IKEA. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about IKEA. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about IKEA and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about IKEA. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about IKEA. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

IKEA is a Swedish furniture _____________________ that has stores all over the world. It is famous for _____________________ furniture that customers assemble at home. It _____________________ bathroom and kitchen items. It is the world's largest furniture retailer. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA _____________________ initials of the founder and _____________________. The company operates over 300 stores as franchises in 37 countries. It has over 12,000 products in its catalogue. The company employs over 125,000 people worldwide. IKEA’s vision is “to create _____________________ for the many people…by _____________________ of well-designed, functional home furnishing products at prices so low that as many people as possible _____________________ them”.

*  CORRECT THE SPELLING

IKEA is a Swedish furniture and home products tilrreae that has stores all over the world. It is famous for well-ceprdi flat pack furniture that customers assemble at home. It also sells accessories and bathroom and kitchen mstei. It is the world's largest furniture retailer. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA yraomcn comes from the linaitis of the founder and the places he grew up. The company teaerspo over 300 stores as franchises in 37 countries. It has over 12,000 products in its catalogue. The company elpsymo over 125,000 people worldwide. IKEA’s vision is “to create a better ryevadey life for the many people…by goierfnf a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to fdoarf them”.

*  UNJUMBLE THE WORDS

IKEA is a Swedish home furniture products and retailer that has stores all over the world. It is famous for well-pack flat priced customers that furniture assemble at home. It also sells accessories and bathroom and kitchen items. It retailer furniture largest world's the is. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA acronym of initials the from comes the founder and the places he grew up. The company operates over 300 countries 37 in franchises as stores. It has over 12,000 products catalogue The employs its . company in over 125,000 people worldwide. IKEA’s vision is “to create a people everyday for many better life the…by offering a wide range of well-designed, functional home furnishing at as prices many so people low products that as possible will be able to afford them”.

*  INSERT THE VOWELS

_K__ _s _ Sw_d_sh f_rn_t_r_ _nd h_m_ pr_d_cts r_t__l_r th_t h_s st_r_s _ll _v_r th_ w_rld. _t _s f_m__s f_r w_ll-pr_c_d fl_t p_ck f_rn_t_r_ th_t c_st_m_rs _ss_mbl_ _t h_m_. _t _ls_ s_lls _cc_ss_r__s _nd b_thr__m _nd k_tch_n _t_ms. _t _s th_ w_rld's l_rg_st f_rn_t_r_ r_t__l_r. _K__ w_s st_rt_d _n 1943 by 17-y__r-_ld _ngv_r K_mpr_d fr_m _lmt_ryd _n _g_nn_ryd, S__th Sw_d_n. Th_ _K__ _cr_nym c_m_s fr_m th_ _n_t__ls _f th_ f__nd_r _nd th_ pl_c_s h_ gr_w _p. Th_ c_mp_ny _p_r_t_s _v_r 300 st_r_s _s fr_nch_s_s _n 37 c__ntr__s. _t h_s _v_r 12,000 pr_d_cts _n _ts c_t_l_g__. Th_ c_mp_ny _mpl_ys _v_r 125,000 p__pl_ w_rldw_d_. _K__’s v_s__n _s “t_ cr__t_ _ b_tt_r _v_ryd_y l_f_ f_r th_ m_ny p__pl_…by _ff_r_ng _ w_d_ r_ng_ _f w_ll-d_s_gn_d, f_nct__n_l h_m_ f_rn_sh_ng pr_d_cts _t pr_c_s s_ l_w th_t _s m_ny p__pl_ _s p_ss_bl_ w_ll b_ _bl_ t_ _ff_rd th_m”.

*  PUNCTUATE THE TEXT AND ADD CAPITALS

ikea is a swedish furniture and home products retailer that has stores all over the world it is famous for well-priced flat pack furniture that customers assemble at home it also sells accessories and bathroom and kitchen items it is the world's largest furniture retailer ikea was started in 1943 by 17-year-old ingvar kamprad from elmtaryd in agunnaryd south sweden the ikea acronym comes from the initials of the founder and the places he grew up the company operates over 300 stores as franchises in 37 countries it has over 12000 products in its catalogue the company employs over 125000 people worldwide ikea’s vision is “to create a better everyday life for the many people…by offering a wide range of well-designed functional home furnishing products at prices so low that as many people as possible will be able to afford them”

*  CHOOSE THE CORRECT TENSE

IKEA .......... (be) a Swedish furniture and home products retailer that .......... (have) stores all over the world. It .......... (be) famous for well-priced flat pack furniture that customers assemble at home. It also .......... (sell) accessories and bathroom and kitchen items. It .......... (be) the world's largest furniture retailer. IKEA .......... (be) started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA acronym .......... (come) from the initials of the founder and the places he .......... (grow) up. The company .......... (operate) over 300 stores as franchises in 37 countries. It .......... (have) over 12,000 products in its catalogue. The company employs over 125,000 people worldwide. IKEA’s vision is “to .......... (create) a better everyday life for the many people…by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to .......... (afford) them”.

*  REWRITE WITH SPACES

IKEAisaSwedishfurnitureandhomeproductsretailerthathasstoresallovertheworld.Itisfamous
forwell-pricedflatpackfurniturethatcustomersassembleathome.Italsosellsaccessoriesand
bathroomandkitchenitems.Itistheworld'slargestfurnitureretailer.IKEAwasstartedin1943
by17-year-oldIngvarKampradfromElmtarydinAgunnaryd,SouthSweden.TheIKEAacronym
comesfromtheinitialsofthefounderandtheplaceshegrewup.Thecompanyoperatesover300
storesasfranchisesin37countries.Ithasover12,000productsinitscatalogue.Thecompanyemploys
over125,000peopleworldwide.IKEA’svisionis“tocreateabettereverydaylifeforthemany
people…byofferingawiderangeofwell-designed,functionalhomefurnishingproductsatpricessolowthatasmanypeopleaspossible
willbeabletoaffordthem”.

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*  CHOOSE THE CORRECT WORD

IKEA is a Swedish furniture and home products ____________ that has stores all over the world. It is famous for well-____________ flat pack furniture that customers assemble at home. It also sells accessories and bathroom and kitchen ____________. It is the world's largest furniture retailer. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA ____________ comes from the initials of the founder and the places he grew up. The company ____________ over 300 stores as franchises in 37 countries. It has over 12,000 products in its ____________. The company employs over 125,000 people worldwide. IKEA’s ____________ is “to create a better everyday life for the many people…by offering a wide ____________ of well-designed, functional home furnishing products at prices so ____________ that as many people as possible will be able to ____________ them”.

 

 

priced
items
range
operates
vision
afford
retailer
acronym
low
catalogue

*  PROJECT IKEA

Part 1. Your mission is to increase the profits and sales of IKEA. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How IKEA is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  IKEA – ROLE PLAY 1

Role  A – IKEA CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – IKEA worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – IKEA customer

You are a customer of IKEA. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about IKEA. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  IKEA – ROLE PLAY 2

Role  A – IKEA New Products Director

You have created a new product for IKEA. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to IKEA.

Role  B – IKEA Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – IKEA Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – IKEA Shareholder

You know a lot about IKEA’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

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2.

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3.

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4.

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5.

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6.

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

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2.

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3.

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4.

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5.

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6.

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*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

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2.

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3.

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4.

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5.

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6.

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

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2.

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3.

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4.

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5.

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6.

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*  IKEA SURVEY

Write five GOOD questions about IKEA in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about IKEA for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to IKEA. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about IKEA. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about IKEA. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. IKEA POSTER Make a poster about IKEA. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY IKEA LESSON: Make your own English lesson on IKEA. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on IKEA. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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