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20-Page Handout + MP3 + 8 Online Quizzes on Heineken

GAMES:

• Fill-in-the-blank
• Matching
• Hangman
• Flash cards
• Sentence jumble
• Missing words
• No letters
• Crossword puzzle

Heineken is one of the world’s most popular brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a market to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of our markets to deliver organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken is one of the world’s leading brewers in terms of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also owns more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.

1. BRAINSTORM CHAT: Write all the words you can think of about Heineken on the board or on a piece of paper. Talk about these words with your partner(s).

2. HEINEKEN MORNING: Each student pretends to be an employee of Heineken. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Heineken. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Heineken and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Heineken. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Heineken. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

  LISTENING / READING GAP FILL

Heineken is one of the world’s ___________________ of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. ___________________ introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is brewed ___________________ 39 countries around the world. It’s website says: “Heineken has been able to ___________________ world’s leading consumer and corporate brands for more than 130 years. It confronts ___________________ in many of our markets to deliver organic profit growth, but also focuses on building the ___________________ our brands and business.” Heineken is one of the world’s leading brewers in terms ___________________ profitability. Its principal brands are Heineken and Amstel, but ___________________ than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.

  CORRECT THE SPELLING

Heineken is one of the world’s most aplorpu brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a kemrta to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is wbdere by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to namrei one of the world’s aegnidl consumer and corporate brands for more than 130 years. It confronts yletricd the challenges in many of our markets to dieervl organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken is one of the world’s leading brewers in sterm of sales volume and profitability. Its rpinalipc brands are Heineken and Amstel, but it also owns more than 200 international brands, ulignicnd Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.

  UNJUMBLE THE WORDS

Heineken of one is brands popular most world’s the of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. introduce to market a saw He beer a culture’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 39 around world in countries the breweries. It’s website says: “Heineken one has able remain of been to the world’s leading consumer and corporate brands for more than 130 years. It the confronts challenges directly in many of our markets to deliver organic profit growth, long also on the but focuses building-term future of our brands and business.” Heineken is one of the world’s leading sales of terms in brewers volume and profitability. Its principal brands are Heineken and Amstel, than but also more 200 it owns international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.

  INSERT THE VOWELS

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  PUNCTUATE THE TEXT AND ADD CAPITALS

heineken is one of the world’s most popular brands of beer it was established in 1873 in amsterdam by gerard adriaan heineken he saw a market to introduce a ‘beer culture’ in amsterdam’s cafes today heineken is brewed by 40 breweries in 39 countries around the world it’s website says “heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years it confronts directly the challenges in many of our markets to deliver organic profit growth but also focuses on building the long-term future of our brands and business” heineken is one of the world’s leading brewers in terms of sales volume and profitability its principal brands are heineken and amstel but it also owns more than 200 international brands including foster’s strongbow cider kingfisher tiger and newcastle brown ale

  CHOOSE THE CORRECT TENSE

Heineken .......... (be) one of the world’s most popular brands of beer. It was .......... (establish) in 1873 in Amsterdam by Gerard Adriaan Heineken. He .......... (see) a market to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is .......... (brew) by 40 breweries in 39 countries around the world. It’s website .......... (say): “Heineken has .......... (be) able to .......... (remain) one of the world’s leading consumer and corporate brands for more than 130 years. It .......... (confront) directly the challenges in many of our markets to .......... (deliver) organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken .......... (be) one of the world’s leading brewers in terms of sales volume and profitability. Its principal brands .......... (be) Heineken and Amstel, but it also .......... (own) more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.

  REWRITE WITH SPACES

Heinekenisoneoftheworld’smostpopularbrandsofbeer.Itwasestablishedin1873inAmsterdam
byGerardAdriaanHeineken.Hesawamarkettointroducea‘beerculture’inAmsterdam’scafes.
Today,Heinekenisbrewedby40breweriesin39countriesaroundtheworld.It’swebsitesays:
“Heinekenhasbeenabletoremainoneoftheworld’sleadingconsumerandcorporatebrands
formorethan130years.Itconfrontsdirectlythechallengesinmanyofourmarketstodeliver
organicprofitgrowth,butalsofocusesonbuildingthelong-termfutureofourbrandsandbusiness.”Heinekenisoneoftheworld’sleadingbrewersinterms
ofsalesvolumeandprofitability.ItsprincipalbrandsareHeinekenandAmstel,butitalsoowns
morethan200internationalbrands,includingFoster’s,Strongbowcider,Kingfisher,Tiger,
andNewcastleBrownAle.

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  CHOOSE THE CORRECT WORD

  PROJECT HEINEKEN

Part 1. Your mission is to increase the profits and sales of Heineken. Complete this  table with your project partner(s):

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

  HEINEKEN – ROLE PLAY 1

  HEINEKEN – ROLE PLAY 2

  JOB INTERVIEW ROLE PLAY

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  DISCUSSION (Write your own questions)

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  HEINEKEN SURVEY

Write five GOOD questions about Heineken in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

• Now return to your original partner and share and talk about what you found out. Change partners often.
• Make mini-presentations to other groups on your findings.

  WRITING 1 – SPEED WRITING

Write anything about Heineken for 10 minutes. Show your partner your paper. Correct each other’s work.

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  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Heineken. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Heineken. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Heineken. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. HEINEKEN POSTER Make a poster about Heineken. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY HEINEKEN LESSON: Make your own English lesson on Heineken. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Germany. Share your findings with the class.