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THE ARTICLE

Ferrari is one of the greatest names in automobile history. It conjures up images of speed, power and beauty. It was founded by Enzo Ferrari in 1929 as a racing team. He had no plans to manufacture cars for the road. The original name was Scuderia Ferrari, which translates as ‘Team Ferrari’. He decided to make street-legal cars in 1947. The company has since enjoyed unrivaled success in Formula One motorsport and an unparalleled reputation and glamorous image for its sports cars. The company is famous for its “Ferrari red” cars and the prancing horse logo. Ferrari also branched out into merchandising its brand. It makes sunglasses, luxury pens, perfume, high-tech bicycles and watches. It also opened Ferrari World in Abu Dhabi, where visitors can ride on a special rollercoaster to experience the g-force of a 0-100kph-in-2 seconds F-1 car.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Ferrari on the board or on a piece of paper. Talk about these words with your partner(s).

2. FERRARI MORNING: Each student pretends to be an employee of Ferrari. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Ferrari. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Ferrari and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Ferrari. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Ferrari. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Ferrari ______________________ names in automobile history. It ______________________ of speed, power and beauty. It was founded by Enzo Ferrari in 1929 as a racing team. He had no ______________________ cars for the road. The original name was Scuderia Ferrari, which translates as ‘Team Ferrari’. He decided to make street-legal cars in 1947. The ______________________ unrivaled success in Formula One motorsport and an ______________________ and glamorous image for its sports cars. The company is famous for its “Ferrari red” cars and the ______________________. Ferrari also branched out into merchandising its brand. It makes sunglasses, luxury pens, perfume, ______________________ watches. It also opened Ferrari World in Abu Dhabi, where visitors can ride on a special rollercoaster to experience the g-force of ______________________ F-1 car.

*  CORRECT THE SPELLING

Ferrari is one of the greatest names in automobile history. It usnojerc up images of speed, power and atybue. It was founded by Enzo Ferrari in 1929 as a racing team. He had no plans to manufacture cars for the road. The iralgion name was Scuderia Ferrari, which trntsaseal as ‘Team Ferrari’. He decided to make street-legal cars in 1947. The company has since enjoyed unrivaled scssceu in Formula One motorsport and an unparalleled reputation and mrgoouals image for its sports cars. The company is famous for its “Ferrari red” cars and the prancing horse logo. Ferrari also cdbarhen out into merchandising its brand. It makes sunglasses, ruyxlu pens, perfume, high-tech bicycles and watches. It also opened Ferrari World in Abu Dhabi, where visitors can ride on a special rollercoaster to ieencrpxee the g-froec of a 0-100kph-in-2 seconds F-1 car.

*  UNJUMBLE THE WORDS

Ferrari is one of the greatest names in automobile history. up conjures It power , speed of images and beauty. founded was It 1929 in Ferrari Enzo by as a racing team. cars manufacture to plans no had He for the road. The original name was Scuderia Ferrari, which translates as ‘Team Ferrari’. He decided to make street-legal cars in 1947. The company has since enjoyed unrivaled motorsport One Formula in success and an reputation image and unparalleled glamorous for its sports cars. The company is famous for its “Ferrari red” cars logo horse prancing the and. Ferrari also branched out into merchandising its brand. It makes sunglasses, luxury pens, perfume, high-tech bicycles and watches. It Abu also Ferrari in Dhabi opened World, where visitors can ride rollercoaster special a on experience to the g-force of a 0-100kph-in-2 seconds F-1 car.

*  INSERT THE VOWELS

F_rr_r_ _s _n_ _f th_ gr__t_st n_m_s _n __t_m_b_l_ h_st_ry. _t c_nj_r_s _p _m_g_s _f sp__d, p_w_r _nd b___ty. _t w_s f__nd_d by _nz_ F_rr_r_ _n 1929 _s _ r_c_ng t__m. H_ h_d n_ pl_ns t_ m_n_f_ct_r_ c_rs f_r th_ r__d. Th_ _r_g_n_l n_m_ w_s Sc_d_r__ F_rr_r_, wh_ch tr_nsl_t_s _s ‘T__m F_rr_r_’. H_ d_c_d_d t_ m_k_ str__t-l_g_l c_rs _n 1947. Th_ c_mp_ny h_s s_nc_ _nj_y_d _nr_v_l_d s_cc_ss _n F_rm_l_ _n_ m_t_rsp_rt _nd _n _np_r_ll_l_d r_p_t_t__n _nd gl_m_r__s _m_g_ f_r _ts sp_rts c_rs. Th_ c_mp_ny _s f_m__s f_r _ts “F_rr_r_ r_d” c_rs _nd th_ pr_nc_ng h_rs_ l_g_. F_rr_r_ _ls_ br_nch_d __t _nt_ m_rch_nd_s_ng _ts br_nd. _t m_k_s s_ngl_ss_s, l_x_ry p_ns, p_rf_m_, h_gh-t_ch b_cycl_s _nd w_tch_s. _t _ls_ _p_n_d F_rr_r_ W_rld _n _b_ Dh_b_, wh_r_ v_s_t_rs c_n r_d_ _n _ sp_c__l r_ll_rc__st_r t_ _xp_r__nc_ th_ g-f_rc_ _f _ 0-100kph-_n-2 s_c_nds F-1 c_r.

*  PUNCTUATE & PUT CAPITALS IN THE TEXT

ferrari is one of the greatest names in automobile history it conjures up images of speed power and beauty it was founded by enzo ferrari in 1929 as a racing team he had no plans to manufacture cars for the road the original name was scuderia ferrari which translates as ‘team ferrari’ he decided to make street-legal cars in 1947 the company has since enjoyed unrivaled success in formula one motorsport and an unparalleled reputation and glamorous image for its sports cars the company is famous for its “ferrari red” cars and the prancing horse logo ferrari also branched out into merchandising its brand it makes sunglasses luxury pens perfume high-tech bicycles and watches it also opened ferrari world in abu dhabi where visitors can ride on a special rollercoaster to experience the g-force of a 0-100kph-in-2 seconds f-1 car

*  CHOOSE THE CORRECT TENSE

Ferrari .......... (be) one of the greatest names in automobile history. It .......... (conjure) up images of speed, power and beauty. It was .......... (found) by Enzo Ferrari in 1929 as a racing team. He .......... (have) no plans to manufacture cars for the road. The original name .......... (be) Scuderia Ferrari, which .......... (translate) as ‘Team Ferrari’. He .......... (decide) to make street-legal cars in 1947. The company has since .......... (enjoy) unrivaled success in Formula One motorsport and an unparalleled reputation and glamorous image for its sports cars. The company .......... (be) famous for its “Ferrari red” cars and the prancing horse logo. Ferrari also .......... (branch) out into merchandising its brand. It .......... (make) sunglasses, luxury pens, perfume, high-tech bicycles and watches. It also .......... (open) Ferrari World in Abu Dhabi, where visitors can .......... (ride) on a special rollercoaster to experience the g-force of a 0-100kph-in-2 seconds F-1 car.

*  REWRITE WITH SPACES

Ferrariisoneofthegreatestnamesinautomobilehistory.Itconjuresupimagesofspeed,power
andbeauty.ItwasfoundedbyEnzoFerrariin1929asaracingteam.Hehadnoplanstomanufacture
carsfortheroad.TheoriginalnamewasScuderiaFerrari,whichtranslatesas‘TeamFerrari’.He
decidedtomakestreet-legalcarsin1947.ThecompanyhassinceenjoyedunrivaledsuccessinFormulaOnemotorsport
andanunparalleledreputationandglamorousimageforitssportscars.Thecompanyisfamous
forits“Ferrarired”carsandtheprancinghorselogo.Ferrarialsobranchedoutintomerchandising
itsbrand.Itmakessunglasses,luxurypens,perfume,high-techbicyclesandwatches.ItalsoopenedFerrariWorldinAbuDhabi,wherevisitorscanrideona
specialrollercoastertoexperiencetheg-forceofa0-100kph-in-2secondsF-1car.

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*  CHOOSE THE CORRECT WORD

Ferrari is one of the greatest names in automobile history. It ____________ up images of speed, power and beauty. It was founded by Enzo Ferrari in 1929 as a ____________ team. He had no plans to manufacture cars for the road. The original name was Scuderia Ferrari, which ____________ as ‘Team Ferrari’. He decided to make street-legal cars in 1947. The company has ____________ enjoyed unrivaled success in Formula One motorsport and an unparalleled ____________ and ____________ image for its sports cars. The company is famous for its “Ferrari red” cars and the ____________ horse logo. Ferrari also branched out into merchandising its brand. It makes sunglasses, luxury pens, perfume, high-____________ bicycles and watches. It also opened Ferrari World in Abu Dhabi, where ____________ can ride on a special rollercoaster to experience the g-____________ of a 0-100kph-in-2 seconds F-1 car.

 

 

translates
conjures
tech
reputation
racing
force
prancing
visitors
since
glamorous

*  PROJECT FERRARI

Part 1. Your mission is to increase the profits and sales of Ferrari. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Ferrari is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  FERRARI – ROLE PLAY 1

Role  A – Ferrari CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Ferrari worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Ferrari customer

You are a customer of Ferrari. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Ferrari. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  FERRARI – ROLE PLAY 2

Role  A – Ferrari New Products Director

You have created a new product for Ferrari. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Ferrari.

Role  B – Ferrari Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Ferrari Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Ferrari Shareholder

You know a lot about Ferrari’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

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5.

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6.

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

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2.

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3.

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4.

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5.

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6.

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*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

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2.

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3.

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4.

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5.

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6.

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

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2.

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3.

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4.

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5.

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6.

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*  FERRARI SURVEY

Write five GOOD questions about Ferrari in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

*  WRITING 1 – SPEED WRITING

Write anything about Ferrari for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Ferrari. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Ferrari. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Ferrari. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. FERRARI POSTER Make a poster about Ferrari. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY FERRARI LESSON: Make your own English lesson on Ferrari. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Ferrari. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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