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THE ARTICLE

Dell Inc. is a multinational information technology company. It is best known for its competitively-priced computers and its original distribution methods. It was started by Michael Dell in 1984 under the name of PCs Limited. Dell was a student at the University of Texas and believed he could make money by making computers for and selling directly to his customers. He made $73 million in his first year by allowing customers to order their computers and choose design options. In 1996, Dell started selling computers via the Internet and his company became a serious contender in the PC market. In 2002, Dell moved into making televisions, music players and printers. Dell is committed to innovation and green technologies. It is working towards being “the greenest technology company on the planet”.


 

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WARM UPS



 

1. BRAINSTORM CHAT: Write all the words you can think of about Dell on the board or on a piece of paper. Talk about these words with your partner(s).

2. DELL MORNING: Each student pretends to be an employee of Dell. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Dell. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Dell and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Dell. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Dell. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

*  LISTENING / READING GAP FILL

Dell Inc. is _________________________ technology company. It is best known for its competitively-priced computers and its _________________________. It was started by Michael Dell in 1984 ____________________ PCs Limited. Dell was a student at the University of Texas and believed he could _________________________ computers for and selling directly to his customers. He made $73 million in his first year ___________________ to order their computers _________________________. In 1996, Dell started selling computers via the Internet and his company became _________________________ the PC market. In 2002, Dell moved into making televisions, music players and printers. Dell is committed to innovation and green technologies. It is working _________________________ technology company on the planet”.

*  CORRECT THE SPELLING

Dell Inc. is a ionanmiutlalt information technology company. It is best known for its competitively-pcired computers and its original distribution shdetom. It was started by Michael Dell in 1984 under the name of PCs Limited. Dell was a student at the University of Texas and eviebdle he could make money by making computers for and selling ltdcreiy to his customers. He made $73 million in his first year by gilaowln customers to order their computers and choose design ioopsnt. In 1996, Dell started selling computers via the Internet and his company became a iuesrso contender in the PC market. In 2002, Dell moved into making televisions, music players and printers. Dell is committed to otiivnnona and green technologies. It is working towards being “the seneretg technology company on the planet”.

*  UNJUMBLE THE WORDS

Dell Inc. is a multinational information technology company. its It best for competitively is known-priced computers distribution its methods original and. It was started by Michael Dell name PCs 1984 the of in under Limited. Dell was a student at the University of Texas and believed he could computers making by money make for and selling directly to his customers. He made $73 million in his to customers allowing by year first order options design choose and computers their. In 1996, Dell started selling computers via the Internet and his company became a serious contender in the PC market. In 2002, Dell moved into making televisions, music players and printers. Dell is committed to innovation and green technologies. It is working towards being “the planet greenest technology company on the”.

*  INSERT THE VOWELS

D_ll _nc. _s _ m_lt_n_t__n_l _nf_rm_t__n t_chn_l_gy c_mp_ny. _t _s b_st kn_wn f_r _ts c_mp_t_t_v_ly-pr_c_d c_mp_t_rs _nd _ts _r_g_n_l d_str_b_t__n m_th_ds. _t w_s st_rt_d by M_ch__l D_ll _n 1984 _nd_r th_ n_m_ _f PCs L_m_t_d. D_ll w_s _ st_d_nt _t th_ _n_v_rs_ty _f T_x_s _nd b_l__v_d h_ c__ld m_k_ m_n_y by m_k_ng c_mp_t_rs f_r _nd s_ll_ng d_r_ctly t_ h_s c_st_m_rs. H_ m_d_ $73 m_ll__n _n h_s f_rst y__r by _ll_w_ng c_st_m_rs t_ _rd_r th__r c_mp_t_rs _nd ch__s_ d_s_gn _pt__ns. _n 1996, D_ll st_rt_d s_ll_ng c_mp_t_rs v__ th_ _nt_rn_t _nd h_s c_mp_ny b_c_m_ _ s_r___s c_nt_nd_r _n th_ PC m_rk_t. _n 2002, D_ll m_v_d _nt_ m_k_ng t_l_v_s__ns, m_s_c pl_y_rs _nd pr_nt_rs. D_ll _s c_mm_tt_d t_ _nn_v_t__n _nd gr__n t_chn_l_g__s. _t _s w_rk_ng t_w_rds b__ng “th_ gr__n_st t_chn_l_gy c_mp_ny _n th_ pl_n_t”.

*  PUNCTUATE THE TEXT AND ADD CAPITALS

dell inc is a multinational information technology company it is best known for its competitively-priced computers and its original distribution methods it was started by michael dell in 1984 under the name of pcs limited dell was a student at the university of texas and believed he could make money by making computers for and selling directly to his customers he made $73 million in his first year by allowing customers to order their computers and choose design options in 1996 dell started selling computers via the internet and his company became a serious contender in the pc market in 2002 dell moved into making televisions music players and printers dell is committed to innovation and green technologies it is working towards being “the greenest technology company on the planet”

*  CHOOSE THE CORRECT TENSE

Dell Inc. .......... (be) a multinational information technology company. It is best .......... (know) for its competitively-priced computers and its original distribution methods. It .......... (be) started by Michael Dell in 1984 under the name of PCs Limited. Dell was a student at the University of Texas and .......... (believe) he .......... (can) make money by making computers for and selling directly to his customers. He .......... (make) $73 million in his first year by allowing customers to order their computers and .......... (choose) design options. In 1996, Dell .......... (start) selling computers via the Internet and his company became a serious contender in the PC market. In 2002, Dell .......... (move) into making televisions, music players and printers. Dell is .......... (commit) to innovation and green technologies. It is .......... (work) towards being “the greenest technology company on the planet”.

*  REWRITE WITH SPACES

DellInc.isamultinationalinformationtechnologycompany.Itisbestknownforitscompetitively-pricedcomputersanditsoriginaldistributionmethods.ItwasstartedbyMichaelDellin1984under
thenameofPCsLimited.DellwasastudentattheUniversityofTexasandbelievedhecouldmake
moneybymakingcomputersforandsellingdirectlytohiscustomers.Hemade$73millioninhis
firstyearbyallowingcustomerstoordertheircomputersandchoosedesignoptions.In1996,Dell
startedsellingcomputersviatheInternetandhiscompanybecameaseriouscontenderinthe
PCmarket.In2002,Dellmovedintomakingtelevisions,musicplayersandprinters.Dellis
committedtoinnovationandgreentechnologies.Itisworkingtowardsbeing“thegreenest
technologycompanyontheplanet”.

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*  CHOOSE THE CORRECT WORD

Dell Inc. is a multinational information technology company. It is best ____________ for its competitively-priced computers and its original distribution ____________. It was started by Michael Dell in 1984 under the name of PCs Limited. Dell was a student at the University of Texas and believed he could ____________ money by making computers for and selling ____________ to his customers. He made $73 million in his first year by allowing customers to ____________ their computers and choose design ____________. In 1996, Dell started selling computers via the Internet and his company became a ____________ contender in the PC market. In 2002, Dell moved into making televisions, music players and printers. Dell is ____________ to innovation and green technologies. It is working towards ____________ “the greenest technology company on the ____________”.

 

 

directly
known
order
being
make
serious
planet
methods
committed
options

*  PROJECT DELL

Part 1. Your mission is to increase the profits and sales of Dell. Complete this  table with your project partner(s):

Main products

 

 

 

How to improve them

 

 

 

A brand new ‘killer’ product

 

How Dell is better than the competition

 

How to beat the competition

 

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

*  DELL – ROLE PLAY 1

Role  A – Dell CEO

You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

Role  B – Dell worker

You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

Role  C – Dell customer

You are a customer of Dell. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

Role  D – A journalist

You keep hearing bad things about Dell. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

*  DELL – ROLE PLAY 2

Role  A – Dell New Products Director

You have created a new product for Dell. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Dell.

Role  B – Dell Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Dell Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Dell Shareholder

You know a lot about Dell’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

*  JOB INTERVIEW ROLE PLAY

INTERVIEWER  (Write the questions you want to ask the candidate.)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

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INTERVIEWEE  (Write questions you want to ask the interviewer.)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

*  DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

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STUDENT B’s QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

*  DELL SURVEY

Write five GOOD questions about Dell in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

  • Now return to your original partner and share and talk about what you found out. Change partners often.
  • Make mini-presentations to other groups on your findings.

*  WRITING 1 – SPEED WRITING

Write anything about Dell for 10 minutes. Show your partner your paper. Correct each other’s work.

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*  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Dell. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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*  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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*  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Dell. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Dell. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. DELL POSTER Make a poster about Dell. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY DELL LESSON: Make your own English lesson on Dell. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Dell. Share your findings with the class.

ANSWERS

You can check your answers to these activities by looking at the article at the top of this page.

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