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20-Page Handout + MP3 + 8 Online Quizzes on Budweiser

GAMES:

• Fill-in-the-blank
• Matching
• Hangman
• Flash cards
• Sentence jumble
• Missing words
• No letters
• Crossword puzzle

Budweiser is one of the biggest selling beers in the world. It is brewed by the Anheuser-Busch breweries in the United States but it has its origins in the Czech Republic. In 2008 Anheuser-Busch sold most of the operations to the Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser accounts for over half of all beers sold in the USA. Like other beers, Budweiser is known for its distinctive bottle and label, both of which remained largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take enormous pride in brewing the great American lager. But being a part of American history and life is what really makes us proud.”

1. BRAINSTORM CHAT: Write all the words you can think of about Budweiser on the board or on a piece of paper. Talk about these words with your partner(s).

2. BUDWEISER MORNING: Each student pretends to be an employee of Budweiser. They walk around the class and talk about the company and their job.

3. RUMOURS: Each student writes down a pretend rumour about Budweiser. They then walk around the class and talk to other students about their rumour.

4. GOOD AND BAD: Brainstorm good and bad things about Budweiser and write them on the board. Students talk about these in pairs.

5. TRUE OR FALSE: Students find out several facts about Budweiser. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

6. FACTS: In groups, students write down as many facts as they can about Budweiser. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

  LISTENING / READING GAP FILL

Budweiser is one of the __________________ in the world. It is brewed by the Anheuser-Busch breweries in the United States __________________ in the Czech Republic. In 2008 Anheuser-Busch sold most of the operations to the Belgian-Brazilian beer giant InBev, to ___________________ brewing company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser ___________________ half of all beers sold in the USA. Like other beers, Budweiser is known for its distinctive bottle and label, both ___________________ largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take ___________________ brewing the great American lager. But being a part of American history ___________________ really makes us proud.”

  CORRECT THE SPELLING

Budweiser is one of the biggest selling beers in the world. It is bweedr by the Anheuser-Busch breweries in the United States but it has its iiognsr in the Czech Republic. In 2008 Anheuser-Busch sold most of the opeitrnaos to the Belgian-Brazilian beer giant InBev, to retcea the largest nrwiebg company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser uocntcsa for over half of all beers sold in the USA. Like other beers, Budweiser is known for its nitctiesvdi bottle and label, both of which remained alleyrg unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take enormous eidrp in brewing the great American lager. But being a part of American history and life is what really makes us drpuo.”

  UNJUMBLE THE WORDS

Budweiser beers one the selling is of biggest in the world. It is brewed by the Anheuser-Busch breweries in the United States has its origins in the Czech but it Republic. In 2008 Anheuser-Busch most sold to operations the of the Belgian-Brazilian beer giant InBev, to create the brewing largest world the in company. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser accounts for over half of all Like in other the beers USA beers . sold, Budweiser is label distinctive known bottle for and its, both of which remained largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we brewing in pride enormous take the great American lager. But being a part of American history and what makes proud is really us life.”

  INSERT THE VOWELS

B_dw__s_r _s _n_ _f th_ b_gg_st s_ll_ng b__rs _n th_ w_rld. _t _s br_w_d by th_ _nh__s_r-B_sch br_w_r__s _n th_ _n_t_d St_t_s b_t _t h_s _ts _r_g_ns _n th_ Cz_ch R_p_bl_c. _n 2008 _nh__s_r-B_sch s_ld m_st _f th_ _p_r_t__ns t_ th_ B_lg__n-Br_z_l__n b__r g__nt _nB_v, t_ cr__t_ th_ l_rg_st br_w_ng c_mp_ny _n th_ w_rld. Br_w_ng _f th_ p_l_ l_g_r b__r st_rt_d _n 1876 _nd h_s b_c_m_ _n _m_r_c_n _c_n. B_dw__s_r _cc__nts f_r _v_r h_lf _f _ll b__rs s_ld _n th_ _S_. L_k_ _th_r b__rs, B_dw__s_r _s kn_wn f_r _ts d_st_nct_v_ b_ttl_ _nd l_b_l, b_th _f wh_ch r_m__n_d l_rg_ly _nch_ng_d s_nc_ 1876. Tr_d_t__n _s _mp_rt_nt t_ th_ c_mp_ny. _ts w_bs_t_ s_ys: “_t B_dw__s_r, w_ t_k_ _n_rm__s pr_d_ _n br_w_ng th_ gr__t _m_r_c_n l_g_r. B_t b__ng _ p_rt _f _m_r_c_n h_st_ry _nd l_f_ _s wh_t r__lly m_k_s _s pr__d.”

  PUNCTUATE THE TEXT AND ADD CAPITALS

budweiser is one of the biggest selling beers in the world it is brewed by the anheuser-busch breweries in the united states but it has its origins in the czech republic in 2008 anheuser-busch sold most of the operations to the belgian-brazilian beer giant inbev to create the largest brewing company in the world brewing of the pale lager beer started in 1876 and has become an american icon budweiser accounts for over half of all beers sold in the usa like other beers budweiser is known for its distinctive bottle and label both of which remained largely unchanged since 1876 tradition is important to the company its website says “at budweiser we take enormous pride in brewing the great american lager but being a part of american history and life is what really makes us proud”

  CHOOSE THE CORRECT TENSE

Budweiser .......... (be) one of the biggest selling beers in the world. It is .......... (brew) by the Anheuser-Busch breweries in the United States but it .......... (have) its origins in the Czech Republic. In 2008 Anheuser-Busch .......... (sell) most of the operations to the Belgian-Brazilian beer giant InBev, to .......... (create) the largest brewing company in the world. Brewing of the pale lager beer .......... (start) in 1876 and has become an American icon. Budweiser accounts for over half of all beers sold in the USA. Like other beers, Budweiser is .......... (know) for its distinctive bottle and label, both of which remained largely unchanged since 1876. Tradition .......... (be) important to the company. Its website says: “At Budweiser, we .......... (take) enormous pride in brewing the great American lager. But .......... (be) a part of American history and life is what really .......... (make) us proud.”

  REWRITE WITH SPACES

Budweiserisoneofthebiggestsellingbeersintheworld.ItisbrewedbytheAnheuser-BuschbreweriesintheUnitedStatesbutithasitsoriginsintheCzechRepublic.In2008Anheuser-BuschsoldmostoftheoperationstotheBelgian-BrazilianbeergiantInBev,tocreatethelargestbrewingcompanyintheworld.Brewingofthepalelager
beerstartedin1876andhasbecomeanAmericanicon.Budweiseraccountsforoverhalfofallbeerssold
intheUSA.Likeotherbeers,Budweiserisknownforitsdistinctivebottleandlabel,bothofwhichremained
largelyunchangedsince1876.Traditionisimportanttothecompany.Itswebsitesays:“AtBudweiser,
wetakeenormousprideinbrewingthegreatAmericanlager.ButbeingapartofAmericanhistoryand
lifeiswhatreallymakesusproud.”

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  CHOOSE THE CORRECT WORD

  PROJECT BUDWEISER

Part 1. Your mission is to increase the profits and sales of Budweiser. Complete this  table with your project partner(s):

Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

  BUDWEISER – ROLE PLAY 1

  BUDWEISER – ROLE PLAY 2

  JOB INTERVIEW ROLE PLAY

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  DISCUSSION (Write your own questions)

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  BUDWEISER SURVEY

Write five GOOD questions about Budweiser in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

• Now return to your original partner and share and talk about what you found out. Change partners often.
• Make mini-presentations to other groups on your findings.

  WRITING 1 – SPEED WRITING

Write anything about Budweiser for 10 minutes. Show your partner your paper. Correct each other’s work.

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  WRITING 2 – LETTER OF COMPLAINT

Write a letter to Budweiser. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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  WRITING 3 – LETTER OF APOLOGY

Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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  HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET INFO: Search the Internet and find more information about Budweiser. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about Budweiser. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. BUDWEISER POSTER Make a poster about Budweiser. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

5. MY BUDWEISER LESSON: Make your own English lesson on Budweiser. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Germany. Share your findings with the class.